Lars Schmoldt

Experienced Business Consultant for Digital Strategy, Digital Transformation, Enterprise Software, Partner Management and Go-to-market Strategy. Supporting Microsoft Partners who develop innovative digital services for many industries. Connecting Microsoft Partner solutions to Microsoft Sales fostering discussions about the business value of Technology.

Recruiting and supporting Software companies who are consulting customers to achieve more thru Technology. Focus areas include Internet of Things (IoT), Artificial Intelligence (AI), automated processes and Business Intelligence (BI). Also supported Microsoft Partner and customers in the Sports Business.

As Product Marketing Manager for Microsoft Windows Server, the Azure Cloud and System Center I was responsible to position Microsoft's Cloud OS-Strategy towards Corporate Accounts as well as towards Small- and Medium-sized Businesses (SMB) in Germany. From a sales perpective I was responsible for all Server- Tools- and Cloud-related revenues in SMB (incl. OEM).

Leading all marketing activities towards IT Pro audience (B2B). Developing and executing marketing plans incl. events and online comms. Team-Lead managing a budget >$1.5m. Built new communities for Developers, IT Pro and IT Manager (Web, Forums, Blogs, Twitter, Facebook, XING, LinkedIn) and developed bi-directional communication with target audiences

As a Senior Marketing Communications Manager in Microsoft's Central Marcom Group I was developing and executing all Windows Server and SQL-related advertising and marketing campaigns in Germany. In this role I lead our local and global agencies to fulfill those campaigns and set KPI to track their performance.

Editor in Chief for de.msn.com and responsible for channel development of MSN Money, MSN Auto, MSN Sports, MSN Music, MSN Games and MSN mobile. Global content responsibility for the Soccer World Cup 2006 Special. As Network Programming Manager MI was also responsible for Quality Management as well as setting up KPI to track reach and business performance of MSN B2C portal sites.

As Deputy Managing Editor I was responsible for the conceptual development of all 27 local editions of the WESTFALEN-BLATT newspaper as well as for the training of junior editors and staff recruitment in all local branches. Before that I was leading a team of editors as Local Editor in Chief at Westfalen-Blatt-Edition Schloß Holte and I was the Head of editorial production at Herforder Kreisblatt (Westfalen-Blatt).