Lars Schwenk
Freiberuflich, Head of Marketing & Analytics D2C Interim, Samsung Electronics Germany GmbH
Schwalbach am Taunus, Deutschland
Über mich
International eCommerce & Business Development (D2C/B2C) - International sales strategies & execution - Change management and digitalization - Curious entrepreneur, wide technical knowledge & a hands-on mentality Intercultural management and eCommerce is the fundament of my 20+ years business world. In many global change management projects, I learned to listen to the needs of the local markets, customers and employees and how to empower people and establish clear KPIs. I developed a wide knowledge about international marketing, eCommerce and project management and always appreciated working in international teams. My skill cloud encloses a long list of successful sales & business development projects. My personality is best described as an open minded, ambitious and curious entrepreneur. My leadership role model consists of empathy, authenticity and fairness. Employees appreciate my open minded, clear and efficient guidance, a logic and number driven mindset and a sense of humor.
Werdegang
Berufserfahrung von Lars Schwenk
Bis heute 1 Jahr und 9 Monate, seit Sep. 2022
Head of Marketing & Analytics D2C Interim
Samsung Electronics Germany GmbH
E-Commerce, Business Development, Teambuilding
Bis heute 11 Jahre und 5 Monate, seit 2013
Interim Manager - Marketing / Produktmanagement - eCommerce / FMCG / Software
Lars Schwenk
Online Marketing / Sales: Marketing strategy | ECommerce strategy | performance marketing | Online / mobile / social media campaigns | launch and operate web shops in Europe | SEO/SEA/SMA | content creation | digital branding | marketplace marketing | Amazon DSP & CPC | CRM | telemarketing | international marketplaces Business Development: reorganization and change management | retail sales | B2B and wholesale | market entry strategies | growth strategies
Unternehmensleitung / eCommerce / Handel / Import China Internationaler Handel auf allen eCommerce Kanälen: Website, Amazon, eBay und 3rd Parties Optimierung der Supply Chain Aufbau der Prozesse zur nachhaltigen Steigerung des Umsatzes und Gewinns Teambuilding und Churnverringerung Product Sourcing in China und Import der Waren in die EU
Entwicklung und Vertrieb von frischen Convenience Food Artikeln.
VP international Marketing verantw. für internationale Markteintrittsstrategie (insbes. APAC, Australasia, Americas)
2006 - 2008
Managing Director
Deutsche Telekom AG / South Korean Telecom (JV Cyworld Europe GmbH)
Geschäftsführung, Marketing, Produktmanagement
Community und Services; Mobiles Portal und Services
Above / Below the Line Marketing; Online-Campaigns / Online Brand Manager;Merger and Process-Optimising; CRM
Sales und PreSales Aktivitäten; Produkteinführungen; Organisation / Koordination des Teams
Ausbildung von Lars Schwenk
1996 - 1997
Chinesisch
Xiamen Daxue (PR China)
Chinesisch
1996 - 1999
Wirtschaft
FH Hildesheim
Marketing
Sprachen
Chinesisch
Grundlagen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen