Laura Blebea

Lead for the German market on the following Mars accounts: Pedigree, Cesar, 5 Gum, Extra, Snickers, M&M’s, Twix

Clients: Japan Tobacco International Romania & Poland, Philips, La Festa (coffee specialties), Tymbark (juices), Bucovina (bottled water), Carmens (Italian shoes) - Coordinated the relaunch campaign for the Bucovina brand ("Thirst yourself!") - shortlisted at the Effie awards 2017 (Non-alcoholic beverages category); - Active contribution at winning the pitch for an international client (JTI Poland); - Coordinated the internal teams and supervising FCB Warsaw for all work requested by JTI Poland.

Clients: JTI Romania, Museum of the Romanian Peasant, HBO - Conceived and presented creative briefs and initiated debriefing sessions with the Creative Department; - Coordinated creative teams during all phases of an advertising pitch and ensured delivery of best creative work; - Conceived presentations of creative concepts and communication proposals for the clients; - Cost management: financial reports, preparing invoices, supervising the financial flow on the managed accounts.

- Developed proposals and implementing the PR activity for PepsiCo, GSK, Youth for Youth NGO, Toyota; - Liaised on a daily basis with clients and the media, updated databases, invited the media to client’s events; - Briefed the creative & DTP departments for all the materials requested by the client; - Researched and wrote press releases to targeted media; - Wrote headlines and body copy for different campaign materials (leaflets, prints etc).

- Successfully edited over 40 books, solely English translations, making sure the final product (text and graphics) was flawless; - Coordinated a monthly children’s magazine (choosing the topics and writing the text for all the articles, researching for appropriate pictures and illustrations etc.); - Planned and organized the publishing house’s presence at the biannual book fairs; - Managed the company's Facebook account; - Assisted the PR Manager by writing radio commercials and press inserts.

- Ensured an efficient communication between the clients (Winston cigarettes, adidas, Nivea, Pedigree) and the creative department; - Participated in all the agency-client meetings and wrote relevant reports (call reports, meeting reports); - Wrote briefs for the creative department, DTP and production department and presentations for the client meetings; - Kept records and financial details; - Superved all creative work for the assigned accounts, making sure it met the client’s standards.

Book Marketing & PR, Book Editing, Text Editing & New Technologies, Subtitle Translations, Hypertext