Lena Lammers

Creative mind with expertise in: → Content strategy → Content creation (written and visual content) → Content/Social media management → Art direction/Graphic design

slō (phonetic transcription for slow) stands for the appreciation of time and for the single moment. With the launch of our first product, a camera wrap called Rappu, our vision is to evolve slō into a conscious label where camera enthusiasts and photographers can equip themselves with knowledge and accessories and become more aware about the art of slow photography.

In my role at TLGG, I was responsible for managing social media channels for luxury brands such as Montblanc and A.Lange & Söhne. This included: → Managing + publishing content for Instagram, Facebook, Twitter, LinkedIn and Pinterest → Developing campaign-specific content formats → Community management → Monitoring key performance indicators + monthly reports

As creative content director for the kids toys brand Kindsgut I was responsible for everything content-related that was published online or in print. This included: → Overviewing the brand’s social media presence → Organizing and supervising shootings → Incorporating new tools to strategically drive Kindsgut forward → Developing creative outlets such as the annually published catalog, graphics for all channels + other graphic projects (e.g. a kid’s book around our bestseller, freebies, postcards & Co.)

As social media manager for both brands I developed social media strategies and put them into action. This included: → Creating engaging written and visual content → Implementing strategic syndication across all key social channels → Monitoring of performance indicators → Managing influencer and brand partnerships

After my studies, I kicked off my career as a freelance journalist/social media manager focusing on: → Writing articles for Edition F, Gründerszene and Qiio Magazin around the topics of cultural and work life as well as self organisation → Supporting the foundation of actress Maria Furtwängler, MaLisa Stiftung, with the launch of their first study across social media channels

Intensive training (simultaneously to my job at Kindsgut) to deepen my knowledge in: → Typography, composition and layout → Visual identity/branding → Editorial design This not only helped me grow creatively, but also significantly increased efficiency at my job.