Lena Raps

• Developing collection- and product strategies for the Sportstyle Core FTW and Sandals product line • Line planning along target KPIs and the Go-To-Market calendar • Cooperating with Design & Development, and Merchandising to ensure that the range reflects the identified target consumer and current market needs • Presenting product strategy in internal global meetings and external key accounts • Constantly challenging product costing, driving style efficiency and commerciality

• Managing the SMU range for all Core and Kids footwear for PNA • Product range planning including article efficiency, article budgets and hit rates • Driving the product creation through collaborative efforts with design, development, merchandising and regional sales teams • Identifying market product gaps and developing strong consumer focused strategies • Indepth knowledge on the US family channel footwear market see less

• Managed the global Sportstyle Core footwear and Sandals range • Briefed and executed new product strategies under given targets • Created briefs, making design decisions and developing product from concept to consumer along with Design, Development and our Sourcing teams in Far East • Analysed markets, competitors and forecast figures and drew conclusions • Aligned with Merchandising and Sales to ensure global relevance of product line

• Assisted in the execution of the global Sportstyle Core and Sandals product lines • Created briefs, making design decisions and developing product from concept to consumer along with Design, Development and Sourcing • Analysed markets, competitors and forecast figures and drew conclusions

- Customer acquisition and contracting of shops, growing the number of shop partners by 50% - Social Media Marketing

Thesis topic: "Discovering Myanmar as a manufacturing country"

Thesis topic: "How can sourcing agencies be successful in the textile future? - Development of a future vision for the sourcing organisation PT. Asmara Karya Abadi in Indonesia"

Eurosharks Swim Team