Lidia Ileana David

Achieving brand awareness, web visibility, online traffic, consumer engagement and the yearly RGUs target (B2C) by planning, and managing the overall brand digital strategy. Assuring that the digital marketing plan is in alignment with the marketing budget. Coordinating with creative and media agencies, leading a full mix of digital marketing campaigns, with clear established KPIs in order to create fit for purpose assets to powerful campaign media plans.

Managing Google AdWords campaigns directly (search, display, video and mobile campaigns), Facebook Ads, DoubleClick, DBM. Monitoring weekly and monthly KPIs set for each campaign. Creating and analyzing periodic reports for clients, coming up with recommendations to improve campaign performance in order to achieve established KPIs. Working with top clients from e-commerce, banking, retail, telecommunications and consumer goods sectors.

Set-up, optimizing campaigns and reporting results (investments, ROI, leads). Administration of advertiser accounts. Troubleshooting campaign and creative issues – escalating to appropriate teams after finding the issue. Creation of ad-hoc reports (Excel, PowerPoint) as required demonstrating the efficiency and evolution of the campaign. OpenX, Advertising.com, Media.net, TribalFusion.com, AppNexus, SiteScout, and DoubleClick for Publishers, AdSense, AdX.

Project name: ThankUmum – a dedicated online platform with gifts for mum, launched in the United Kingdom. Driving sales through retail promotional campaigns (AdWords, Facebook, and Twitter), campaign trafficking, optimization, and reporting. SEO. Social Media. Google+, Pinterest, etc. Assisting with efforts of customer acquisition and retention (user behavior).

Assistant Manager: establishment of meetings, interviews, booking, planning business trips. 100% involving and support the company activities. Primary accounting. Establishing the weekly/monthly orders for the teams. Providing administrative/office /warehouse support. Social Media: Facebook and real-time bidding platforms (RTB – via SiteScout). Managing the Facebook page. Optimize online campaign results by redirecting advertising budgets towards the most profitable channel.

Setting and monitoring CPM (single display) campaigns in DFP, without CPC / CPL. Creating tags for websites. Running, monitoring and optimizing CPC / CPL campaigns in SiteScout. Detailed reporting of the evolution of the campaign in Excel. The setting, monitoring and checking campaigns (banners) in Smart AdServer.

Secretarial activities (english and romanian): documenting activities, correspondence, protocol, archiving documents, contacting customers.