Lidija Krickovic

Led a strategic reorganization, enhancing operational efficiency and agility. Achieved a substantial reduction in operational costs, boosting profitability. Spearheaded the integration of AI and automation across departments, transforming the company into a more streamlined and responsive entity. Successfully navigated exit, overseeing the due diligence. Oversaw key business areas, including operations, Finance, Legal, HR, PR, driving the company's overarching strategy and operational excellence.

Advising a range of companies (mainly startups) on developing business and marketing strategies, building financial projections, building teams, as well as supporting them in raising funding. Developed long-term product roadmaps and supported the building of the MVPs. Built an all-in-one HR software solution empowered by AI.

Growing the annual profit of the company by 220% increasing gross profit margin from 41.90% to 62.50%; launching Geoearnings (performance network) and TrafficBull (ad network) and bringing them to the MRR of >350K in their first year Grew monthly revenue of TrafficMansion (one of the top 5 dating affiliate programs worldwide) by 200% End responsible for the business side of four company products (TrafficMansion, DatingFactory, Geoearnings, and TrafficBull).

Team size 10+ Achieved 252.70% revenue and 154.23% eCPM growth. Driving the overall planning and management of traffic monetization. Network advertising management as a publisher on a network of over 100K websites. Impacted the overall strategic direction, participating in board meetings Affiliate management - managing members' area traffic, building strong and lasting relationships. Driving system development by analyzing data metrics and improving product. Managing internal cross-functional projects

Team size 40+ Leading the company's marketing, sales, product, and web development teams, covering the markets of the UK and MENA. Boosted all the major KPIs, revenue by 78%, customer retention by 35%, dropping CPA by 75%, and improving upselling success rate by 43%. Dedicated to providing customers with an exceptional digital experience across all touchpoints. Planning and implementing the digital transformation of the company. Responsible for writing and implementing the 5-year business plan.

Developed key strategies and training programs that helped ASB and partnering NGO organizations create and sustain a high-performing organization. Providing coaching, facilitation, team development, systems analysis, process engineering, and organizational development services to orchestrate cultural development and organizational change initiatives that address corporate goals and strategies. Focused on establishing organizational cohesion, health, and flexibility.

Team size 10+ Clients: American Chamber of Commerce, Coca-Cola, Hemofarm - STADA, Telenor, Roche, Carrefour, Hypo Alpe-Adria-Bank, MK Group, Nelt, Strauss Adriatic, MK Mountain Resort Increased BU revenue by 65%. Strategic marketing guidance for clients ranging from startups to blue-chip international corporations (b2b and b2c). The leadership of a team of highly skilled consultants managing multiple projects and clients. Coordination of the public affairs sector

Directed markets SEE Brands: NIVEA, Eucerin, Hansaplast Team size 5+ Meticulously crafted and delivered an integrated marketing communications campaigns. Established PR and digital marketing department. Guiding external digital and creative agencies and team leadership across areas of responsibility Driving digital strategy across channels; primary focus on content development, own channel building, SEO & SEM, social engagement Managed internal communication. Supervised consumer success outsourced team.

Team size 3+ Clients: Dr Oetker, Austrian Post, Lufthansa, Intermarché, Vip Mobile Bayer Schering Pharma, Raiffeisen Investment, Merkur Insurance, Kapsch Prepared numerous winning, comprehensive communication, and marketing strategies. Increased client base by 25% through an innovative strategic approach presented in numerous pitch competitions. Won the best CSR campaign award. Overseeing crisis communication and lobbying projects. Mentoring junior staff. Senior consultant for the Bosnian team

Clients: Procter & Gamble, Master Card, Valentino, Max Factor, Boss, Lacoste, Cavalli, Shiseido, Collistar, Puma, Pal Zileri, Facis, Ford, Mitsubishi Motors, Verica Rakočević After only three months, took over Procter & Gamble's major client account. Successfully planned and implemented a new PR and marketing strategy that resulted in a 75% increase in positive media coverage. Media buying as well as communicating with clients and journalists. Effectively coordinated and supervised staff