Linus Hinzmann

Launching a new business venture within the H&M Group for Germany. Singular Society is a membership-based brand. We offer a digital alternative to traditional retail, by giving exclusive access to responsibly made premium products, at the price they cost to make. https://singular-society.com

Leading the H&M’s Group’s tech organization for Europe, Middle East and Africa. We cater to the individual needs and desires of our millions of customers across 50 markets, by delivering solutions for the entire value chain of all our Group's brands (H&M, COS, Weekday, & Other Stories, ARKET, Afound etc) In addition to above role, I was asked to support in the following acting roles: - 2023 – present: Global Head of Digital Transactions – Stockholm, Sweden - 2022 - 2023: CMO Central Europe – Berlin, Germany

In this role, I led Online Sales & Operations for H&M’s biggest € market Central Europe. We achieved outstanding growth by defining a data-driven strategy that ensured the best customer and hm.com online store experience. My role also included transforming our omnichannel customer business into a completely new omni organization. I served as member of the Management Team for Central Europe and Global E-Commerce, representing the voice of the digital customer. Based in the H&M Head Office in Stockholm.

Responsible for the team driving omnichannel Marketing & PR for H&M Germany. This included full P&L responsibility, brand strategy, commercial planning, media buying, campaigns, social / digital, marketing analytics & intelligence, CRM, H&M Club (loyalty programme), strategic partnerships, legal. Recent projects included “Selected by Diane Kruger”, “Selected by Emre Can”, "H&M x The Voice", "Selected by Lena", “Ace Tee x H&M”(Winner of Deutscher Media Preis - for "Best regional Media Strategy).

Co-leading the Expansion department with a focus on cross-brand physical store business expansion in Germany (other H&M Group brands include: COS, Monki, WEEKDAY, & other stories etc.). This included decisions on store business cases (openings, refurbishments, closures), talent acquisition and retainment strategies and controlling. I joined the steering committee co-creating H&M Germany’s business strategy and drive transformation streams across departments. Based in Berlin and Hamburg.

Consulting Burberry as part of Executive MBA programme, with a focus on improving the online shopping experience to increase customer loyalty. Project-based in London, UK. Work included research and digital analytics, consumer pain identification, solution recommendation, business case investigation, prototype creation and continuous interaction with Burberry’s senior management.

End-to-end responsible for driving the global strategic product & digital, app roadmap and sales & marketing of hue luminaires connected lighting category in the Philips Headquarters. Involves multiple, senior stakeholder management, cross-functional and cross-regional. Based in Belgium and the Netherlands. Product launches included the first 3D printed connected lamp. Work was highlighted on Mashable, Pocket-Lint and other key influencers.

Senior Country Marketing Manager, Member of Management Team, including managing and developing marketing and sales team of multiple direct reports. Based in London, UK. Delivered double digit market share growth and increased brand consideration across key product categories in the UK & Ireland. Achieved through a customer-centric marketing campaigns like “You Need To Hear This”. Philips Global Business Improvement Competition Finalist, 2012. Awarded with Philips Excellence Award for “Eager to Win 2011”.

Philips Talent Development Programme, responsible for central growth strategy of home audio product portfolio across Europe and Asia. Based in Hong Kong. Spearheaded global “Obsessed with Sound” marketing campaign which increased brand consideration, contributed to double digit sales growth across key country organizations and more than doubled Facebook followers @Philips Sound page within three months after launch. Awarded with Philips Business Group Excellence Award for in-store activation, 2011.

Business development and customer relationship management in global B2B telecommunication business, as OEM for for NEC Philips and Avaya. Based in Berlin, Germany. Highly involved in acquisition and development of new global OEM customers. Steered team to reduce excess stock in double digit figures. Corporate Sponsorship by Aastra during Bachelor of Arts (BA) in International Business.

New Haven/ USA, Global Network MBA Exchange

Madrid/ Spain, MBA Exchange

London/ UK, Executive MBA

Berlin School of Economics (Berlin/ Germany), Faculty Berufsakademie, Company-Linked Programmes. Scholarship by Aastra Technologies Ltd. Bachelor-Thesis: "Konzeption kommunikationspolitischer Maßnahmen zur Kundenakquise im B2B-Geschäft" (Abschlussnote 1,0)