Lisiane Winkler

In charge of the digital strategy for De' Longhi Braun Households worldwide and project lead on the global website re-launch project. Responsible for managing the full digital life cycle, continuous development and review of the digital strategy, systems integrations, website re-launch, online & offline integration, digital campaigns, digital media plans, content marketing, platform architecture, online customer experience, and social media marketing across countries.

Key person responsible for brand and digital strategies and activities for Western Europe. Focusing on Web Architecture, Digital Campaigns, Online Marketing, Social Media, Project Management and Partner Communication.

Developing the world's largest hotel price comparison website in Brazil by caring out projects to optimize the platform, increase prospects, leads and conversions. Focusing on main areas of activities such as Product, Content, Hotel Relations and Social Media. Providing testing and feature proposals, analysing content and conversions, developing and maintaining stakeholders, developing social media channels with special focus on Facebook campaigns, as well as providing social media monitoring and analytics.

Developing the communications plan for the HR Self Service Delivery Program, Managing updates, following up on milestones and status setting, Liaising with project members of workstreams and aligning with key stakeholders, Training support for the workstreams of the project, Consolidating project results and developing corporate presentations

Support the Corporate Divisions of Mail, Express, Global Forwarding, Freight and Supply Chain within Internal Communications coordination, agency management and administrative. Managing and supporting various communication initiatives of DP DHL divisions; Managing and maintaining internal distribution lists, drafting, getting approval and distributing annoucement for the group; Liaising with group divisions for the development of stories; Revamping and updating online content and layout of intranet page

Leveraging online platforms to promote established companies such as Alamo Rent a Car, National Car Rental, Europcar International, Best Western, and others. Increasing online sales through the development of SEM campaigns, and generating traffic increase through SEO, SEM and Email Marketing activities. Development and Management of Social Media and overall Digital Marketing activities.

Development of the company web site, mini sites, sites for clients, content management.