Louisa Pallesen

- Establish relationships with leading brands and negotiate partnership agreements - Conduct competitive and product category analysis to evaluate market trends, then identify new designers and brands to increase and expand selection across all product categories - Manage new supplier setup process, collaborating with internal supplier and marketing operations teams

- Driving strategic B2B and B2C relationships - Commercial event planning - Sales force training about the brand and products - Sales - Field Reporting : Feed back on products, clients, ... - Commercial actions (phoning, canvassing) - Assisting operational marketing strategic actions (setting up promotions and advertizement) - Building commercial tools (training, presentations)

Buying office and brand development : Brand development activity : - Canvassing - Assisting in prospects appointments at the Showroom Buying Office activity : - Planning and assisting Buyers during Paris FWs (Appointments, Showrooms, Fashion Shows) - Logistics : sales administration. Making sure orders have no discrepancies and deliveries come through - Writing the monthly Fashion Newsletter for clients of the office

SEO & SEM management : - Creation and optimization of Google Ads campaigns with Adwords - Testing and optimizing Ads - Special Ads (Sales, Private Sales, Special offers) - Competitors analysis - Optimization of Online Marketing tools and of Zalando's website content - Google Analytics Reportings analysis (Budgets, ...) - Optimization of the website's organic search results - Linkbuilding : Blogging and writing articles