Luca Valsecchi

Responsible for marketing, communication, sales, production, customer care, innovation: Supporting the Group CEO on strategic acquisitions, leading the team Responsible for profitability, setting and achieving strategic goals and financial targets (ebitda) Cross selling and up selling, Group positioning and reputation Lead generation, business intelligence, PR 2.0, media planning, public affairs, CRM & digital innovations Communications and events: leading four quadrants of communication

Narrow diversification(from 2 to 8 business solutions); Integration of two companies; Core business internationalisation (from 2 to 40 Countries); Cross selling(generating 50 million euros); Positioning, marketing and institutional communication; CRM and digital innovations; Business development and new sales models; General Manager of Gi Group Academy: Communications and Events; Research and Innovation Centre; Corporate University

P&L and operations management; Creating a new commercial development strategy, new editorial lines, implementing new Marketing and Communication programs; Full management of editorial products; Planning & Diffusion: reengineering and development, purchasing alignment, processes design, activities planning, improving efficacy and efficiency to achieve financial savings; Creating news publishing products through a market analysis and target segmentation

Group and business unit positioning, developing commercial news perspectives and marketing & communication planning; Start-up of Marketing and Communication function: product partnerships in Italy and abroad; CRM development; from June 2001 to June 2002 General Manager of e-marketplace on lighting industries: developing services and sales of b2b and b2c, recurring worldwide travels in order to market analysis and PR, business presentations, sales partnerships and co-marketing.