Lucia Ciarambino

Responsible for the development, implementation and overlook of processes within the B&&B Team, and for setting up and optimizing overarching processes and content with the numerous interfaces (e.g. event and content production, sponsoring supervision, communication channel development).

Responsible for the development of the brand, leading all brand marketing activities, increasing the impact of global campaigns by adapting them and tailoring them to local consumer needs, ensuring local relevance is incorporated into marketing activities and communication is consistent across all marketing channels.

Responsible for the development of the Cooperation Marketing-Offline, partner acquisition, negotiations and partner management in the market. Designing and executing Cooperation Marketing-Offline strategies as much as their supervision and coordination. Analyzing and evaluating the Cooperation Marketing-Offline activities and interpret the results, as the control of all KPIs and other relevant performance metrics.

Role of support of the Italian Management Team, with special focus on conversion funnel, operations – logistic and customer support analysis. 360 degrees overview of all the performance channels activities

Team research on launch of a new product on the market; won the “best group” award.

Responsible for the development of local fashion events, social media campaigns and accounting of the company. Lead of a small team and responsible of three interns.

Management and HR Management

Marketing, Event Marketing, Fashion Management

International Economics, Microeconomics and Macroeconomics

Microeconomics, Macroeconomics, Statistic Sciences, Economic History