Dr. Luciana Telles

Angestellt, Chief Marketing Officer (CMO), Spark Networks

Berlin, Deutschland

Fähigkeiten und Kenntnisse

Online marketing
affiliate marketing
internet marketing
behavioural marketing
customer marketing
agency management
account management
partnerships
search engine marketing
search engine optimisation
business intelligence
business development
client acquisition
client development
CRM
project management
email communications
business and client retention
brand management
budget/ROI management. Analytics
Adwords
SEO
CPM
CPC
CPA
PPC
SEM
B2B
B2C
Management
Business strategy
Marketing strategy
Integrated Marketing

Werdegang

Berufserfahrung von Luciana Telles

  • Bis heute 5 Jahre und 5 Monate, seit Jan. 2019

    Chief Marketing Officer (CMO)

    Spark Networks

    Spark Networks is listed on the NY Stock Exchange American as LOV. Spark Networks is one of the global leaders in the online dating space. The group offers quality matchmaking and dating products for people looking for a long term serious relationship. Among its top brands are JDate, EliteSingles, Silver Singles, Christian Mingle, eDarling, JSwipe and Attractive World. Operating globally, with HQ in Berlin and offices in NY and Utah, Spark Networks employs over 250 people from over 30 nationalities.

  • 1 Jahr und 2 Monate, Sep. 2017 - Okt. 2018

    Chief Marketing Officer (CMO)

    Uniplaces

    Uniplaces is revolutionising the student accommodation industry, creating the ideal rental experience for students and landlords. Backed by top-tier investors (Octopus and Atomico) and world-class entrepreneurs, Uniplaces raised €30M in investment to date. We have generated more than €100 million in rent for our landlords in 2018.

  • 2 Jahre und 10 Monate, Nov. 2014 - Aug. 2017

    Vice President (VP), Marketing

    WorldRemit

    WorldRemit is an online money transfer business, enabling migrants to send money to family and friends, using a variety of payment options. The company is disrupting a regulated financial services industry by providing a mobile-to-mobile experience at a lower cost than traditional providers. Valued at $500 million and backed by Accel and Technology Cross Ventures, it ranks among the leading and fastest growing Fintech ventures in London.

  • 2 Jahre und 1 Monat, Nov. 2012 - Nov. 2014

    Head of Global Online Marketing

    Westwing Home & Living

    • Team Management: SEM, Affiliate, Facebook, Display, E-Mail Marketing, Tracking, Controlling and Ad Media • Budget Allocation: Support CEO on budget allocation per channel per country, based on ROI of long and short term cohorts, channel scalability and company strategy • Tracking, Reporting and Controlling • Conversion Rate Optimisation • Global Brand Management • Global PR Strategy Plan • Mobile Marketing Strategy • App Marketing • CRM: Drive CRM key sales projects

  • 6 Monate, Mai 2012 - Okt. 2012

    Senior Global Marketing Manager

    Westwing Home & Living

    Work with Managing Director on complex projects from conception to execution in the fields of Online Marketing, SEM, SEO, Social Media, CRM, Business Intelligence and Affiliate Marketing, on a global level.

  • 4 Jahre und 2 Monate, Apr. 2008 - Mai 2012

    Senior International Online Marketing Manager

    Experteer GmbH

    • Team Management • P&L: Responsible for business plans and P&L performance • Budget Allocation on country and channel level • Performance Marketing: Customer acquisition and campaign management of display, affiliate, email and vertical channels • Strategic Partnerships and website integrations (e.g.: BBC, CNN, LinkedIn, etc.) • Lead SEM & SEO teams towards optimisation and scalability • PR Strategy Plan EU, UK & US • Landing Page Test & Optimisation • Checkout Page Optimisation

Ausbildung von Luciana Telles

  • 2005 - 2006

    Corporate and Business Finance

    London School of Scholars

  • 2004 - 2005

    AD Business & Administration

    London School of Scholars

  • 2002 - 2004

    Diploma in Business and Marketing

    Globex College

  • 1996 - 2001

    Medicine

    UERJ

Sprachen

  • Englisch

    Fließend

  • Portugiesisch

    Muttersprache

  • Deutsch

    Grundlagen

  • Spanisch

    Grundlagen

Interessen

photography
new technologies
travel
further learning

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