Dr. Lucie Poisson

# Improved the global Marketing performance by preparing, planning and executing the overall Marketing strategy with Marketing VP and CMO in the European markets. # Guided the teams work by doing the interim management of new 'Country & Product Marketing Managers' part of the team (6 people), co-conceptualizing and implementing new processes and continue leading cross-functional virtual teams. # Increased the customer acquisition on the French market by defining and executing a local Marketing strategy.

# Increased the Brand awareness in Europe by coordinating big-budget Media brand campaigns (TV…) in 4 key markets. # Conceptualized and orchestrated campaigns for up to 8 markets. # Optimized the Marketing-Market-Fit by analyzing the Market and Marketing trends. # Reduced the time-to-market of the Marketing campaigns by regularly directing cross-functional virtual teams. # Boosted the improvement of the department processes.

# Developed and optimized the Go-to-Market strategies in 8 markets for the E-Mail & Office products (Office 365…). # Increased the performance of the existing customers sales. # Augmented the inventory of our key product of 80% by creating and implementing Cross- and Up-selling touch points. # Managed directly the E-Mail & Office portfolio of the British brand, Fasthosts, by monitoring the P & L. # Reached a higher visibility for my products. # Developed management skills.

# Maximized the brand visibility online by executing digital performance campaigns. # Acted as liaison between the team and the Marketing department. # Improved constantly the online performance. # Regularly over-performed the quarter objectives at 107%. # Increased the activity level of the partners. # Revitalized the partners base.

# Identified 15 IT investments by SMEs and large companies / month for SAP. # Reached the level of 80% projects approved by the SAP business engineers. # Generated qualified marketing leads.

# Within the new context of educational digitization where qualitative digital content at low cost is key: secured the costs of the first school e book projects. # Adapted the content of a book to the Moroccan market after collecting market insights. # Saved time to the publishers by assisting them in structuring and rewriting content and in conceiving sales presentations.

# Doubled the income of the ‘foreign rights’ department in 3 years. # Reactivated the partners base. # Maximized revenue. # Supported the publishers with consolidating feedback to authors, illustrators and graphic designers and reviewing texts. # Answered the booksellers, distributors and customers regarding product availability and conditions.

Thesis : "Narrative in contemporary advertising" Under the supervision of Marc Bonhomme (and Françoise Revaz)

Dissertation: "The resumption of the story in modern times: the example of storytelling in advertising" - Congratulations of the jury Lecture on this topic at the Humboldt University of Berlin, at the XXII Romanistentag (www.romanistentag.de)

GENERAL AND STRATEGIC BUSINESS ADMINISTRATION PRODUCTION AND MARKETING MANAGEMENT FINANCIAL MANAGEMENT