Lukas Winter

- Building up a new team from scratch (recruiting, team structure and scope, etc.) - Marketing data analytics, Data Science & ML solutions esp. for Performance Marketing - Managing the data infrastructure and ETL process for marketing-related data - Improving data accessibility and monitoring through Tableau dashboards - Responsible for improving our multi-touch attribution model - Developing solutions to automatically forecast & steer marketing budgets - Management and implementation of web tracking

- Responsible for performance marketing campaigns on Google Ads, Social Ads, TV, etc. with a multimillion budget for 25+ markets - Setting the marketing strategy for markets of different maturity - Establishing a multi-touch attribution model to evaluate the impact of all marketing activities - Building self-standing sub-teams: paid media, owned media, marketing analytics and marketplaces - Managing and developing a team of 15 people

- Responsible for performance-driven marketing campaigns with a multimillion budget - Profitably growing digital marketing activities across 20+ markets - Cross-functional projects with UX, BI and brand marketing teams - Developing strategic objectives and KPIs - Establishing and growing new sub-teams: paid media, owned media, marketing analytics and marketplaces

- Managing performance marketing campaigns on various channels: Google Ads, Facebook Ads, Performance Display - Running A/B-tests to constantly improve the marketing campaigns based on data - Implementing a first iteration of a multi-touch attribution model

Performance Marketing