Luz Caceres

• Main Accounts: Land O' Lakes, Target • Manage client relationships; provide strategy/budget recommendations, communicate project status, manage expectations, billing. • Lead digital and design projects from kickoff through completion; coordinate with clients, agency partners, and internal teams to execute multi-disciplinary campaigns. • Ensure projects are on time, on strategy and on budget. • Attend client meetings; draft communication reports documenting decisions and feedback.

• Main Accounts: Land O' Lakes • Manage editorial planning, website publishes, email sends. • Foster partnerships with clients; engage on tactical initiatives. • Aid digital team by providing administrative support on projects (ei. meetings, status reports, etc.). • Help develop and polish client decks as well as internal presentations. • Monitor, collect, track, and evaluate competitive activity on an ongoing basis. • Perform miscellaneous social and community management tasks.

• Coordinated with clients, internal channels, vendors, creative agencies, and production teams to ensure campaigns ran smoothly. • Generated necessary paperwork (S&E’s, contracts, set-up forms, posting and shipping instructions, recommendations, campaign recaps, decks/presentations). • Tracked and monitored competitors, new OOH innovations, and other industry activities regularly. • Provided general administrative support and assistance on projects to out-of-home team.

• Identified/contacted potential customers; maintained current customer database. • Researched and analyzed data to track and improve customer usage. • Developed and executed online promotional campaigns; researched marketing opportunities. • Miscellaneous graphic design and creative work.

• Responsible for generating excitement, awareness, and buzz about Walnut Beach Creamery on Sacred Heart University campus. • Applied marketing and graphic design skills to develop brand and create brand-related content (logo, advertisements, promotions, etc). • Utilized email marketing, traditional advertising, and social media to spread the word.

• Created/presented six-month social media plan and managed social media accounts for various brands. • Posted daily updates on accounts, interacting directly with over 30,000+ fans/customers. • Monitored, analyzed and interpreted community statistics to determine efficiency. • Helped plan sponsorship event opportunities across Midwestern states. • Assisted with several other promotional projects including pitch book, tech sheets, and various POS projects.

• Responsible for helping in the social and educational development of pupils under the direction of head. • Provide support for students who are unable to fully participate in activities. • Responsible for preparing displays of students work. • Responsible for supporting class teachers in photocopying, grading, and other teaching tasks. • Responsible for other duties as assigned.

• Designed and created packaging, planograms, signage, brochures, product graphics and POP for company craft, toy and novelty products for Target, Wal-Mart, and Michaels Stores. • Brainstormed and mocked up design board and ideas; presented ideas to internal clients. • Used computer software (Adobe Photoshop and Illustrator) to execute designs. • Implemented company approved logo and trade dress on all packaging and collateral materials. • Gained insight in the wholesale and distribution industry.

• Managed several projects for Marketing department including initiative to consolidate item set-up information. • Revised and updated entire library of Lenox Tool Training Product Presentations. • Participated in weekly meetings as well as a 3-day Marketing Department Planning Summit. • Contributed to the development of the 2011 Lenox Marketing Plan in several breakout teams. • Translated meetings and entertained global Newell-Rubbermaid executives from South America.