Maggie Wheeler

Since founding the Focus Group in 2001, Maggie has been developing and running corporate events dedicated to increasing commercial awareness of HR, Customer Engagement and Experience. The events attract delegates, sponsors and speakers from large organisations. Customer Experience World (CEW) is regarded as the premier event in the industry.

When I joined IIR it was to fulfill a role that was created to develop a sales team tackling sales across the borad of the UK events. I quickly gained momentum and within a year I found myself heading the European sales team. Within the company we were responsible for our own P&L and as such each division/section operated as its own company within the main company.

I started as telesales executive and within the space of 12 months I was promoted to Telesales Manager. Within the following space of 2 years I was made Fields Sales Manager, followed by Director which meant relocating to London and a chance to show exactly what I was capable of. It's an achievement I am incredibly proud of.