Maike Annacker

App rollout and strategic app development in Germany, France, Poland, Austria and more; Development of tracking concept & implementation of tracking tool for Fressnapf App; Organic app promotion (e.g. OnSite, Email, Social, POS) incl. advertising media; Implementation and optimization of performance marketing campaigns; Marketing campaigns (360°) --> Social, Email, OnSite, POS, Performance, Influencer; Stakeholder management, including e.g. Product, Data Center, Management, Sales, Loyalty; Push notification

Strategic app development across Continental Europe and UK; Implementation and optimization of performance marketing campaigns; Supervisor of online marketing working students

Partner management for app marketing intiatives (e.g. Google, Apple, Facebook, Criteo); Campaign implementation and optimization based on specific KPI (working towards OKR); App Store Opimization (ASO); App Fraud Analysis; User Feedback handling across cross-functional teams; Project management of app specific topics

Bachelor thesis about 'website personalisation for existing customers'; Optimization of online capabilities; Planning and briefing of new product changes on vodafone website; Sales flow optimization across cross-functional teams; Market observation & data analysis

Responsible for SEA & SEO activities for Australian companies; Social Media Advertising; Landing Page Design incl. A/B testing

Performance Marketing: Search Engine Advertising (SEA); Social Media Marketing; E-Mail Marketing,; Landing Page design; Newsletter creation

Extra-occupational master for current and future leaders. Master-thesis: Development of an employer branding strategy (1.3)