Maísa de Oliveira Vicente

Marketing and Communication - Creation of marketing plans and execution - Definition of FolkdaWorld growth strategy in Portuguese-speaking countries - Using data, analyse and understand consumer behaviour Creative and Curate - Curate and maintain of playlists - Localize relevant content for FolkdaWorld's blog - Conception and recording of podcast - Plan, manage and write numerous blog posts Team management - Management of blog colaborators team

- Brainstorm and execute on creative ideas for cross-channel social campaigns - Generate, research and pitch ideas for posts and conversation - Manage online community and social media, engage and build excitement with audiences - Write copy for landing pages, banner ads, emails, social media and videos

- Develop and maintain relationships with key clients - Generate, research and pitch ideas for posts and conversation - Manage online community and social media, engage and build excitement with audiences - Write copy for landing pages, banner ads, emails, social media and videos - Project Manager

I write about things. To read: http://www.updateordie.com/author/mcachos/ (in Portuguese)

- Manage online community and social media, engage and build excitement with audiences - Monitor social media channels, escalating conversations, and reporting on key conversations - Analyze social media metrics to determine an optimal engagement strategy - Using data, analyse and understand consumer behaviour - Generate weekly and monthly reports for social media channels

At Yupi Studios I had the opportunity to deal with a different universe: digital games and apps. I worked with producing content for the company blog, profiles in social networks (Yupi Studios and Yupies), website translation and releasing notes into English and Spanish.

At Maple Bear João Pessoa I had a great experience that gave me two challenges: dealing with children during all day and get a social media project from scratch. At Maple Bear, I could add knowledge about the universe and how child care with this first phase of life reflects on us as adults. I worked here with customer service and administrative areas, as well as creating content for newsletter and social networks (Twitter and Facebook).

I worked at Compra em Rede (www.compraemrede.com.br) at the climax of group buying websites. Sure, it was an excellent opportunity to monitor the digital market and improve my skills in customer relations through social networks (Twitter, Facebook, and Orkut). Here I also created content for newsletter and the website of a company operating in the cities of João Pessoa, Campina Grande, Aracaju, Maceió, Natal and Recife.

A super experience. In Bloomedia, besides producing texts for releases, I worked with something that had never worked before: content creation for indoor social TV - all managed via the Internet.

With no doubt one of the great experiences in my life. The Sun Rock was a big international rock event in João Pessoa and I could work on it creating content for the blog of the event (sunrockfestival.com.br/blog), creating unique texts about the Rock 'n Roll, besides acting in real time during the shows on social networking (Twitter, Orkut and YouTube).

My first professional experience in the area of communication. Here I worked organizing events, creating content for social networks (Twitter, Orkut and Youtube), analysing sponsorships, and editing video and images. Also I worked in partnership with the press, the update of the institution's website and producing releases and content for the Ypsilon (Institutional Yázigi magazine).

My first job. Here I learned above all how to work in a team, be flexible and respect hierarchies within a company. Among my main duties were: customer service and sales consultancy.

Participante da Equipe Organizadora da “I Festa da Vila” (Evento Beneficente Criado Para Cadeira de Organização de Eventos – Curso de Turismo UFPB - Visando Arrecadar Alimentos Para Instituição Vila Vicentina em João Pessoa-PB).