Marc Vekemans

Berufserfahrung von Marc Vekemans

• Bis heute 2 Jahre und 9 Monate, seit Sep. 2021

  Chief Marketing Officer (CMO)

  Nash

  Nash is the start-up fintech platform where banking meets crypto. With bank accounts, DeFi-powered earnings and crypto trading all in one app, Nash bridges the gap between traditional and decentralized finance. Role highlights: • Defined objectives, goals, metrics and strategy, including dashboarding; • Developed and executed on new proposition and brand identity; • Set up growth & multichannel performance marketing with in-house team, freelancers and agencies.

• 1 Jahr und 2 Monate, Aug. 2020 - Sep. 2021

  Head of Marketing Channels

  HEMA GmbH & Co. KG

  HEMA is a retail chain, famed for its everyday life products with original designs in more than 750 branches in 10 countries and at hema.com. Role highlights: • Leading a team of 27 specialists responsible for all HEMA channels: CRM, Folder & Instore and Media & Advertising, including TV, Radio, Print Media, SEO, SEA, Affiliate, Comparison, Display, Social (Organic & Paid) and (D)OOH; • Running the strategic projects Personalization & Automation • 300% growth of revenue & Several marketing awards.

• 1 Jahr und 5 Monate, März 2017 - Juli 2018

  Head of Channels (MT role)

  NEWCRAFT Consultancy

  NEWCRAFT empowers companies to accelerate. Our clients understand that new technology and new customer behavior create large-scale opportunities for growth. We help them grow faster with: • Acceleration Consultancy • Digital Marketing • Data Science • eCommerce & Marketplace strategies Clients: AHOLD, KLM, KPN, PON, Aegon, Unilever and more Role highlights: As Head of Channels I lead the team of consultants and act as a Digital Growth Consultant myself.

• 3 Jahre, Apr. 2014 - März 2017

  Director Brand & Customer Value

  Travix-International B.V.

  Travix is a global online travel company operating in 39 countries. With 5 brands, 500 employees and 3,5 million passengers per year. Role highlights: - Global brand strategy, customer value management and automation; - Leading a strategic team (9 FTE) facilitating the marketing teams with strategy and tooling; - Set up Campaign team driving retention and CRM improvement projects (17 FTE); - Set up Partnerships Marketing department (2,5 FTE);

• 2 Jahre und 10 Monate, Juni 2011 - März 2014

  Director Marketing & e-Commerce

  ID&T

  Accountable for international strategy and budgets of the Marketing, IT and Content Exploitation departments; Online and offline Marketing of the brands in Europe, Southeast Asia and Africa; Leading the online marketing team in awareness and sales campaigns in 14 countries (5 FTE); Managing the IT team in platform improvements and expansion; Managing the content exploitation team (2 FTE); Key achievements: o Growing to 22 countries; o 300% growth; o 50% cost reduction for IT.

• 4 Jahre und 11 Monate, Aug. 2006 - Juni 2011

  Reatial Campaign Manager

  bol.com

  Bol.com is the leading webshop in the Netherlands and Belgium for books, entertainment, toys and electronics, beauty & health products and more, with over 13 million active customers. • Responsible for the overall cross category retail strategy, assortment, product presentation, navigation and search; • Setting up cross category retail campaigns and outbound marketing; • Business owner for platform improvements; • 400% budget growth in this period; • Several online retail awards.