Dr. Marcel Korner

https://www.ridetsg.com | Since 1988, Swiss brand TSG has been dedicated to protecting action sport athletes. By fusing pro riders' skills and hands-on knowledge with decades of experience in product development, TSG creates superior helmets, protection gear, goggles, gloves and bike apparel for the best in safety and style. TSG is privately owned and operated. Headquartered in Zürich, Switzerland.

At YellowSlope we create the right growth strategy to expand your current business model. We partner with leaders in business and society to serve clients on challenges in strategy, marketing, sales and digitalization www.yellowslope.com

Global lead for DTC (retail, e-commerce) at Atomic, Armada, Volant and Salomon WSE. Leading and developing the e-commerce, retail, digital and operations teams based in EMEA, US/CA and APAC. Organizing and monitoring the strategic planning process and growing DTC sales at an annual rate of >25%. Delivering an exceptional consumer experience across multiple touch points (search, digital & social media, direct marketing, place of practice, POS, consumer service).

Global responsibility for all New Business and Digital activities of Amer Sports’ Winter Sports business (Atomic, Salomon, Volant and Salomon WSE). Building and coaching the New Business and Digital teams based in France, Austria and Munich as well as steering global programs with cross-functional teams. Reporting to the President of Amer Sports Winter Sports.

Leading the business development team based in Zurich as well as the Marketing, Sales and Business Directors in the country subsidiaries (PL, CZ, SK, RS, HU). Reporting to the Group CEO.

Responsible for the marketing and the sales management (print, online, mobile) as well as for the briefing and steering of media and advertising agencies Leading a marketing and sales team. Reporting to the Head of Product Management.