María José Cárdenas

• Achieved up to 5x ROAS through targeted Ads campaigns for multiple clients. • Increased organic traffic by up to 60% through customized SEO and SEM strategies tailored to each client. • Developed brand positioning frameworks based on competitor and audience insights. • Led A/B testing to optimize conversion rates • Delivered B2B lead gen content including whitepapers, and email flows, increasing MQLs by 35%. • Coordinated influencer collaborations and campaign outreach, boosting reach and relevance.

• Grew Topsy’s market share from 32% to 40% in one year, positioning the brand as a serious competitor to Unilever. • Managed 4 brands and led cross-functional initiatives including pricing, promotion, and product strategies. • Directed ATL, BTL, and digital campaigns with consistent brand messaging and KPI tracking. • Optimized annual budgets and ensured high ROI through strategic investment in media • Partnered with creative agencies to localize brand narratives and enhance customer connection.

Boosted revenue by 40% through a revamped marketing strategy integrating digital and offline channels. • Increased email open rates by 2% and improved sales KPIs • Planned and executed integrated campaigns that strengthened B2B brand visibility. • Aligned cross-functional teams to ensure consistent messaging and customer experience. • Managed digital ad spend, reducing CPC and increasing lead quality. • Developed sales enablement materials and case studies to support the sales team.

• Increased conversions for multiple clients by optimizing brand identity and content strategies. • Drove up to 50% higher search visibility via targeted SEO and Google Ads strategies. • Managed social media calendars and paid ad campaigns for diverse clients. • Oversaw external communication efforts to enhance client storytelling. • Supported rebranding and digital transformation projects for B2C and B2B clients. • Balanced multiple client demands, maintaining creative quality and meeting deadlines.