Marie Baeker

I am responsible for localising Exponea’s global content to the DACH region as well as creating new unique content in accordance with the marketing and sales teams.

- Writing engaging content for Zalon, Zalando's online styling service, for all German speaking markets, across various channels, online and offline (campaign-sites, newsletters, SoMe, PR material, transaction emails, UX-updates) - Proofreading & Quality and TOV assurance

- Writing and localising copy for Amazon Fashion for the German language markets (product descriptions, UI copy, promotions, campaigns) - Ensuring linguistic standards, including proofreading, TOV assurance - Optimising the copy for search in accordance with the SEO team

- Managing the localisation of 360°marketing campaigns for Apple - Organising and running multi-week workshops in London and the US - Liaising with Apple function leads, producers, the talent network and third-party vendors - Coordinating the validation network for Europe, ensuring all delivery goals are met - Onboarding validators/copywriters/talents and keeping them updated with new systems, tools and TOV guidelines

- Managing the localisation of print-based material for 20th Century Fox Studios London - Liaising with the client, design and print studios - Monitoring the release schedule plus deadlines - QA: Brand accuracy, press passes - Estimating and controlling costs within the agreed budget

- Managing copywriting, transcreations and proofreading for global advertising campaigns (ATL, BTL, B2B) on various channels (web, print, TV) - Producing international marketing copy that is engaging, key to the audience and on brand in collaboration with clients, copywriters and brand guardians - Managing a portfolio of international clients (Hilton, Mondelez, Burberry, etc.) - Managing the budget, writing POs, checking invoices - Making sure that all agreed targets and the client’s brief are met

Kommunikative Kompetenz und das Verständnis von wirtschaftlichen, rechtlichen und politischen Zusammenhängen im englisch-, französisch- und deutschsprachigem Raum.

Gestaltung und Technik von Werbe- und Marketingmaterialien mit dem Fokus Dialogmarketing