Dr. Mark Lawrence Johnson

With global reach from Munich, Germany, MJ Lawrence Consulting inspires and strengthens international business for pharmaceutical, biotechnology, and medical device companies. Specializations include government procurement, rare disease, and medical countermeasures against CBRN agents. Service areas include Business/Strategic Planning, Implementation and Product Distribution as well as Policy, Tenders and Government Procurement.

Develop and implement European Sales & Marketing Strategy for Bio-defense medical countermeasures (e.g. Anthrax vaccine and Immune Globulin); Cooperate with governmental organizations (e.g. European Commission, NATO, EDA, WHO, ECDC) and interest groups to shape and support Bio-defense preparedness initiatives, policy, and market development; Establish procurement relations with government officials throughout EU Member states

Drive European strategic planning process Management of European sales force sizing projects; Conduct quarterly business review meetings with affiliates to understand local market issues, assure effectiveness, and appropriate resource allocation for key strategic areas (e.g. Transplantation, Dermatology, Urology); Coordinate and present affiliate business proposals for internal alignment and approval with European Senior Management

Business planning and implementation of various pre-launch marketing activities (e.g. brand strategy development, symposia, public relations, health outcomes, medical studies, market research, thought leader management) for a Central Nervous System (CNS) product for Attention Deficit Hyperactivity Disorder (ADHD); Definition and operational planning of organizational effectiveness projects (Marketing and Sales); Design and implementation of a Business Intelligence Unit

External focus on competitors and market trends for the development of strategic alternatives; Business development of new information sources; Testing and evaluation of marketing and sales success factors; Planning and implementation of resource allocation projects (i.e. sales force sizing & structures, customer targeting); Sales analysis/reporting; Bonus system alignment to sales strategies

Economic Feasibility of Medical Countermeasures against Rare, but Highly Dangerous CBRN Agents