Marlene Weismann
Angestellt, Content Specialist at BEERWULF® | The HEINEKEN Company, BEERWULF® | The HEINEKEN Company
Rotterdam, Niederlande
Werdegang
Berufserfahrung von Marlene Weismann
Bis heute 2 Jahre, seit Juli 2022
Content Specialist at BEERWULF® | The HEINEKEN Company
BEERWULF® | The HEINEKEN Company
- Content lead for the planning of the global promotional strategy for 2023; - Execution of marketing campaign pages like Sales promotions, which brought a significant sales uplift (transactions + revenue) in DEU. This was achieved with a countdown banner, time-sensitive communication (website & email), and the right product placement - Writing weekly promotional newsletters to increase sales; Within 7 months, we increased the OR to 59%, CTR to 7.2%, and CTOR to 13.0% in DEU (avg. segment of 13k customers)
- Creating concepts, postings and campaigns across digital channels (e.g. Facebook, Instagram, Pinterest, YouTube, and Snapchat) - Content administration on social media platforms, monitoring site metrics, community management & overseeing the creative design Content management & implementation into Drupal - Creation of SEO landing pages for Schärdinger.com - Analysis of automotive brands (BMW, Audi, Fiat, Opel and Toyota etc.) across online channels in the DACH region. Goal: generate new automotive clients
1 Jahr und 2 Monate, Okt. 2019 - Nov. 2020
Digital German Copywriter
Recharge.com
- Scriptwriting for the Spotify Ad Campaign 2020 for Guthaben.de, incl. email copy, AdWords, & banner/ static copy. Results: Orders for the promo product "Spotify Premium 6 months" increased by 14%. Total Spotify orders increased by 198% - Localization and creation of the Recharge.com Brand Voice for the DACH market - Creating blog posts for paysafecard products to increase organic search traffic & user awareness, which raised by more than 40% within a couple of weeks, and was a success