Martin Hansen

Strategy • Concept • Content • Ads

• Co-leading the social media team for a newly launched esports brand. • Brand development incl. analysis, strategy, and conception of communication measures • Launching and expanding profiles on Twitter, Instagram, Facebook, Twitch and YouTube • Conception and implementation of content formats and distribution strategies • Active community management and influencer cooperation to boost brand awareness across all channels • Facilitation of social media specific conception / interdisciplinary collaboration

• Co-leading delasocial’s social media team and leading the digital advertising team • Developing holistic social media strategies from brand positioning to target group definition to distribution strategy • Launching various social media channels including strategy, development of content formats and paid media • Internal facilitation of interdisciplinary collaboration between teams (strategy, creation, social media management and digital advertising) • New Businesses (Pitches)

• Leading the digital advertising team • Consulting clients regarding strategic launch and expansion of new and existing social media channels with the help of target-oriented advertisement • Exploration of new advertising platforms and partners. First contact for partner managers from Facebook, Twitter, and other platforms and media • Managing controlling advertising campaigns; accounting for client’s media budgets • Bew Business (Pitches)

• Media planning and performance forecasting with regard to strategic KPIs • Booking, optimization and reporting of ad campaigns via Facebook Business Manager, Twitter Ads and Google Ads • Conception and implementation of ad creatives including text and layout composition with respect to the platform specific placement requirements • Budget controlling and accounting

• Building social media profiles with high reach and engagement for theatrical movie releases of 'Panem', 'Django Unchained', 'John Wick', 'Paddington' and many more • Community management and editorial content planning including text and creation • Creative conception of campaigns to generate reach and increase engagement among specific target groups • Launch of several social media channels for large global brands

• Conception of a ten-part YouTube video campaign including storyboard. Editorial planning to accompany the campaign on social media • Texting for blogs and social media posts • Content management on client websites

The two-part ‘Event management’ semester at Stenden University Bali in Indonesia and Rangsit University Bangkok in Thailand covered project management, marketing, planning and execution in the context of large-scale events. The second part was focused on planning and execution.

The two-part ‘Event management’ semester at Stenden University Bali in Indonesia and Rangsit University Bangkok in Thailand covered project management, marketing, planning and execution in the context of large-scale events. The first part was focused on project management and marketing.

With topics ranging from communication science and marketing fundamentals to media production and business economics, the practical study ‘Media & Entertainment Management’ at Stenden University Leeuwarden in the Netherlands provides a wide foundation for user-centric communication and project-based work in media companies.