Martina Seidel

I lead the people and culture agenda for the country with 1280 co-workers, 4 stores in Hong Kong as city market , a first store in Macau to open early 2020, Customer Support Centre, Distribution Centre, 2 pick up points with the aim to attract, develop and retain necessary talent today and for future growth and expansion. The scope of responsibilities includes all key HR areas: Total Rewards, Employer Branding, Recruitment, leadership and business competence development as well as succession planning.

In this role I run, updated and developed learning solutions for store managers and marketing related topics in the most efficient and cost conscious way, established relevant plans, based on identified business priorities and competence needs to achieved agreed goals and budgets. I also provided business competence and leadership building consultancy for IKEA retailers and Shopping Centres, recruited, trained, coached international facilitators to build L&D and facilitator community.

I led the implementation of the new IKEA Concept for B2B in Germany, established the base for customer relationship marketing for business customers, developed local commercial and communication strategy to provide businesses with relevant furnishing solutions and services to make IKEA first choice for this segment, led production of video content for new global and local B2B website and developed and implemented training package for respective functions and levels

My task was to lead, develop and position IKEA in the local market as the leading home furnishing company and workplace of choice; to maximize sales, secure sustainable profit and provide excellent shopping experience across all channels, lead and attract, develop and retain co-workers to meet business and customer needs. Responsible for 250 co workers, appointed leader in the IKEA L.A. Market for commercial, local marketing and competence building initiatives.

As Store Manager, my assignment was to lead, develop and position IKEA in the local market as the leading home furnishing company and workplace of choice; maximize sales, secure sustainable profit and provide excellent shopping experience across all channels, lead and develop co-workers to meet business and customer needs. I led team of 480 co-workers, appointed member of IKEA city market leadership team in Hamburg for commercial, local marketing and competence building initiatives.

As Store Manager, my assignment was to lead, develop and position IKEA in the local market as the leading home furnishing company and workplace of choice; maximize sales, secure sustainable profit and provide excellent shopping experience across all channels, especially increase furniture sales in a highly competitive furniture market. I lead a team of 280 coworkers and was responsible for their leadership and business competence development.

My assignment was to lead, develop and finally close down IKEA Freiburg as a new IKEA store was established position IKEA in the local market ; maximize sales, secure sustainable profit and provide excellent shopping experience across all channels until the closure of the store, lead and develop 250 co-workers to meet business and customer needs and prepare them for working in the bigger store with new ways of working. Trained also newly recruited coworkers for the opening of the new store.