Mauro Barra

Managed and delivered a digital marketing project (SEO, SMM and Web Analytics) to support business development goals and to meet the strategic and tactical objectives, overcoming all the inevitable hurdles along the way.

Responsible to design, test and execute the Web strategy and content management that optimise the visibility of the chair, enrich the exchange of information and produce effective communications between their visitors and the researchers, according the functional specifications.

Responsible to drive TV product marketing projects, by deploying detailed marketing and commercialisation strategies, ensuring financial and commercial feasibility of these strategies. Coordinated the new TV products launch to market, considering functional and nonfunctional requirements, target market, UX, packaging, processes, pricing, post-purchase support, etc.

Designed and implemented effective B2C and B2B marketing strategies, in order to ensure the technical and financial sustainability of the communications centres and the indoor and outdoor public phones. Coordinated several projects related to the accurate review of business metrics and processes, as well as to the telecommunications regulatory compliance, as product owner.

Responsible for developing new products, as well as major updates to existing products, by identifying goals, budget and resources and developing detailed work plans and estimating work effort and timelines. Played a central role in translating business objectives set for a product by sales team into engineering requirements and explaining the capabilities and limitations of the finished product back to them.

Functional leader and expert user, by playing a central role in aligning the needs of business unit with the capabilities delivered by IT and Engineering teams and participating in the technology choices. Reviewed performances and participated in User Acceptance Testing. Identified opportunities for process improvement and implemented solutions to increase efficiency. Developed and implemented web solutions to automate and optimise tasks and processes.

First-level technical assistance for internet customers, solving problems and answering questions about the use and configuration of computer and communications applications. Ensured high customer satisfaction, with courtesy, professionalism and efficiency. Followed the rules and standard procedures. Updated documentation and provided training. Managed and organized the basic knowledge of data. Developed and implemented the Intranet.