Megan Saunders

In my role thus far, I have created social media posts and images, assisted with digital campaigns, analysed website data from Google Analytics to produce reports, populated the website and assessed all online marketing activity. I have also been tasked to create an overarching digital marketing strategy to support fundraising and marketing campaigns.

I had the opportunity of running the Twitter account at my barkeeper job. This involved the planning, creation and management of the social media activities and posts. It was a valuable experience of learning how to be 'on-brand' whilst online, and interacting with the audience and customers strengthened my communication and customer service skills.

I completed a Professional Practice Year with OlsenMetrix to put my knowledge from my Marketing Management degree into practice. I gained many practical skills and experience from the role such as planning and creating social media content, blog writing, reporting, email marketing, digital advertising, website population, SEO analysis and keyword planning.