Michael Kerle

Construction of new buildings, minor or complete apartment/building renovations or realization of yield objects. Overall architecture, construction planning and project management as well as interior design are the strengths of our boutique - true to the motto «small but fine».

Executive consulting services, such as business strategies and financial plans, marketing concepts and general management support. With our unique know-how and experience we take on the crucial link between founders and developers on one hand, and investors and top management on the other hand.

Member of divisional management board for IT, Network & Innovation, head of unit (8 departments and 55 employees, annual budget of CHF 25m), head of NGTI (Swisscom subsidiary with 60 employees in Rotterdam, annual budget of € 6m), responsible for budget, staff, business strategy, development, go-to-market, marketing and operations of Swisscom iO, Identity and Access Management, Basic SIP infrastructure, Public Wireless LAN, API Program and Swisscom Vidia

Member of unit management board for Transversal Product Development Projects, head of department (15 employees), co-founder of the Swisscom iO project, responsible for Swisscom iO business strategy and product marketing, responsible for Swisscom Convergent Communications business strategy.

Member of unit management board for Customer Experience Design, representative on unit management board for Marketing & Sales, head of department (15 employees), responsible for product portfolio, product and marketing strategy, positioning & messaging and Swisscom Managed Services business strategy and implementation

Go-to-market strategy, scorecard and revenue, product and market readiness in 25 countries (including subsidiary and partner training, certification, and relationship management)

Development, validation and worldwide evangelization of «Software-powered VoIP» value propositions including offering strategy, marketing strategy and collaterals, establishing telephony knowledge within Microsoft, managing integration of media-streams.com

Program and product line strategy and management, worldwide marketing (including corporate identity and brand, collaterals, web, newsletter, events), human resources, information technology (evaluation, purchase and operations)

Responsibilities: deputy executive manager of business unit «Voice-over-IP» and manager of the business unit’s «high user acceptance graphical user interface» team, compiling and rolling out of a binding market introduction manual - Achievements: highly successful worldwide market introduction of «Hicom Xpress»

Marketing, promotion and training of Voice-over-IP based multimedia call center solution «Hicom Xpress» in Germany and worldwide

PBX (Hicom 300) based hotel telephone application portfolio for the Swiss market, Swiss subsidiary executive delegate to Siemens Headquarters’ definition cycle «Hotel Solutions»

Software development in the field of management systems for public telecommunications switches, compilation of coding manuals

Based on the acceptance decree of postgraduate studies by the Swiss Federal Department of Economic Affairs / Master thesis «Marketing concept for a new Voice-over-IP based product for small and medium sized enterprises»

Major study of Communications Technology, Transmission Technology, and Information Technology / Minor study of Organizational Psychology and Industrial Psychology / Master thesis «Determination of the incidence angles of radio signals»