Michael Murrins

Overseeing Europe as a region to ensure implementation and execution of Nielsen's company strategy with a focus on audience measurement. That includes P&L, hold strategic reviews and ensuring that new product developments meet client requirements. Coordinating, aligning and leading cross-cultural teams across different departments to drive discussion with partners, clients and stakeholders to build more and better products and delivering high quality, state-of-the-art data.

Overseeing key European markets (France, Germany, Ireland, UK, Netherlands, Belgium) to ensure implementation and execution of Nielsen's company strategy. That includes overlooking P&L, hold strategic reviews and ensuring that new product developments meet client requirements. Coordinating, aligning and leading cross-cultural teams across different departments to drive discussion with partners, clients and stakeholders to build more and better products and delivering high quality, state-of-the-art data.

Utilizing tech & commercial resources to develop and sell big data products to help making better marketing decisions. Leading Nielsen biggest key account with the ultimate goal to implement the video streaming measurement in the German market. Coordinating and leading internal teams across software engineering, legal, data science and commercial to drive discussion with partners to actively help our clients to generate more and better insights by using high quality, state-of-the-art data.

Lead of Digital Streaming unit for measuring video streaming content and advertising (incl. Project / Product Management & Coordination, Strategical and Operational responsibilities, New Business Development, Accountable for staff / team, Close client engagement, Budget planning, Contract Negotiations); Media Client Consulting with focus on strategy, operations and tagging and panel solutions; Practical market research lessons at Universities

Surrogacy of Head of Media Analytics with reporting to Media Director; consulting of FMCG, Telco and Media clients across multiple industries (incl. online advertising placements and media planning, survey design and customization); campaign analysis (incl. online KPIs and demographics, brand impact and product image); direct presentation of study results to the client and in house consulting for all terms of digital issues; practical market research lessons at Universities

Consulting of FMCG, Telco and Media clients across multiple industries (incl. online advertising placements and media planning, survey design and customization); campaign analysis (incl. online KPIs and demographics, brand impact and product image); direct presentation of study results to the client and in house consulting for all terms of digital issues; practical market research lessons at Universities

Heading the Market Research unit of Warner Music Group Germany for GSA markets & Poland (incl. analyses of markets, competitors, retailers and consumers, supporting Marketing and Sales departments in strategy and sales decisions, reporting KPI of the market to the management board of Warner Music Central Europe, survey compiling and analyses by using the internal Warner Music Expert panel); Member of the BVMI Market Research commission

Launch and administration of the iBookstore Germany (incl. market research, competition and pricing analyses, weekly store turn supervising and content management); Market and competition analyses for different media related markets;Ticket management for the iTunes Festival, London (incl. venue booking planning and guestlist management, supervising ticketing staff)

Further development and administration of the corporate online music research tool „eagleeye“ (online scouting of music content) including international content reporting to different countries like US, UK or Sweden and responsibility for three part time workers

Development and administration of the corporate online music research tool „eagleeye“ (online scouting of music content) including international content reporting to different countries like US, UK or Sweden; Exploring new business models like IPTV

- Store Management - Marketing & Quality Management - HR Management (15 part-time workers)

Marketing/Medienmanagement Industrielles Management Wirtschaftsrecht