Michaela Wunderl-Strojny

I am developing UX and UI concepts for new features for users and paying customers in collaboration with B2B and B2C product team. Projects included improving the application process, developing a batch job application process, improving user profile, refining purchasing process for customers, extending company branding, introducing payment options with an upselling process. Improving UI components and developing new ones for global style guide and analyzing competitors for new opportunities.

Akjumii is a slow fashion brand that unifies environmental consideration and high design claim. Transparent communications as well as social responsibility are key elements of their company philosophy. Akjumii dreams of a fashion industry that respects humans and nature. Beside the design of the akjumii brand and to ensure a consistent look and feel, my main area of responsibility is the akjumii website as well as the developing and realization of online marketing concepts.

From day one, I came on board for a very new project, a content platform for women. My area of responsibility was to create the content structure, lead the design of the complex registration process with age verification and payment steps to achieve great UX and conversion, develop user interfaces, build up a style guide and design system, create prototypes for user testings and coordinate the development with the dev team.

Sidepreneur is a big community for everybody who is independent in a secondary profession. With various channels it offers an ideal platform for an active exchange. I helped Sidepreneur to shape their brand and give it a new modern look that represents all Sidepreneurs and work for all their channels.

Under the umbrella of ProSieben I helped to create a brand new product. I had to gather all ideas and mold it into a finished product concept. Based on a wide user and competitor research I created first wireframes and prototypes to bring the idea to live and to attract further attention of stakeholders.

As permanent designer I worked for the mobile app TalentHero that helps young people to find apprenticeships and built up a new experience that do justice to mobile generation. I was responsible for everything related to design and therefore I worked closely together with the product team, constantly improving the app and the marketing team to ensure that everything was alined with our brand. My latest projects have included improvements of the user profile and implementing new application features.

Defining and Designing for Breakpoints, Responsive Layouts and Grids, UI Elements, Patterns and Trends, Visual Design Principles, Spacing and Visual Hierarchy, Interactions, Gestures and Transitions, Color and Image Theory, Iconography, Typography, Branding and Style Guides, Presentation Mockups

User-centered Design, Emotional and Visual Design, Competitive Analysis, Generative and Evaluative Research, User Personas, Mobile-First and Responsive Design, User Flows, Iterative Wireframing and Prototyping, Usability and Preference Testing, Design Documentation and Presentation