Muriel Schäfer

Leitung des gesamten deutschsprachigen Online Marketing, Aufbau der neuen Webseite sowie Erstellung von Inhalten und Seiten, Leitung und Verwaltung von SEM u.a. SEO und SEA , Konzeption und Organisation verschiedener Marketing-Materialien u.a. der Broschüren und Online Magazin: https://www.flipsnack.com/radermacherreisen/radermacher-reisen-magazin-dp8459przp/full-view.html, Leitung und Verwaltung von Werbetexten und Blog- Einträgen des Online Content-Marketing (Newsletter, Blog, Broschüren, Poster)

Manage On - and Offline presence for Green Tiger Travel, Mekong Eyes and Handspan Manage the Adwords campaigns for Germany, Austria & Switzerland Create Content Marketing Strategies (Newsletters, Blog, Brochures, Posters, Flyers) Manage SEO, SEM and the Social Media Strategies Create and implement Sales and Marketing Strategies Design and create the brochures (Adobe InDesign, Photoshop) Support the Management during Tradeshows (ITB, CMT, Fespo) Support the Sales Team and Manage Interns

Manage and Implement Stratgies to optimize the SEO Create Adwords campaigns Create a Social Media Marketing Stratgy and implement it Create and implement different Content Marketing Stragies Manage Lead Generation Manage the web pressence

Coordinate and manage the European online Marketing (incl. Media) with focus on KEEN Europe’s Social Media Platforms. E.g. Facebook, Twitter, Coordinate and manage the Key Account Marketing (Key retailer Accounts in Germany, UK, NL) Partners Manage different Event Sponsorships accross Europe (Germany, France, UK, NL) Create and manage the Customer loyalty magazine Corrdinate the Corporate Sponsorship Programm Corrdinate and manage the Ambassador program Support the Social Responsibility Program

o Coordinating the bi-monthly KEEN EU Newsletter o Setting up and execute a social media plan for KEEN Europe o Coordinating different types of social media campaigns o Support marketing team in other marketing initiatives o Coordinate customer service queries for online Webshop www.keenfootwear.com

• Reporting media statistics • Quantitative and qualitative media analysis • Aggregation and coding of media coverage • Media trends research • Create internal news briefings • Edit news stories for the greenpeace.org website • Write copy for the Greenpeace Makingwaves blog • Write copy for email newsletters • Engage with and update the Facebook Page and Twitter account • Be part of the rapid response online media team during Copenhagen and other Action related activities • Report on online web

I work full time at the European Marketing and Communication department and help creating and monitoring the Vehicle Brochures for the whole model range of Mitsubishi Motors. • Produce and update the vehicle brochures for the whole (35) Europe • Coordinate 35 different language / specification versions • Copywriter text and image • Coordinate and organize photo shootings • Work closely together with the product department and develop together a new strategy (look and feel)¬ for the European broc

• Mainly assist the Advertising supervisor in daily activities • Help developing brand strategy for the coming years • Organize and coordinate internal events • Organize and coordinate an online game competition • Write copy for articles / broad sheets / press release / newsletters • Execute surveys for internal and external purpose • Create one corporate identity within the Mitsubishi Motors Headquarters in Schiphol/Netherlands (interior decoration project) • Support the rest of the team in th

Marketing Analytics, Google Analytics, statistic, tableau, Google Tag Manager, Excle

Online Marketing Social Media Marketing Owned Media Paid Media Analytics Mobile Technology Future Marketing

Online Marketing SEO SEM

Majors: 1. Advertising 2.Brand Management 3.Copy Writing 4.Change Management

Medien Gestaltung Marketing Graphik Design Medien Recht Film & Photo

Media and Graphic Design Film and Photo English Literature and Language