Mag. Mykola Marushchak CSM

Complex consulting support of internal and external customers in the sphere of development, implementation of new or existing IT projects at the role of Product Owner.

+18 digital projects in charge in the role of Product Owner/Program Manager. Projects portfolio covers customer oriented tools and Connectivity services for VW, Audi, SEAT, CUPRA brands. Key contact person between OEM, Sales, Aftersales, Marketing, IT teams, dealers and developers. Mobile digital services coordinator: testing and localization; promo and education. Volkswagen Certified Digital Genius Trainer and Business Management Trainer, Certified Area Manager. Certified Scrum Master and Product Owner.

Fullscale project management of Digital Retail Concept within dealer net of VW, VW LNF, Audi and SEAT. Promotion of CRM System in 40 dealerships in Ukraine. Conduction of educational trainings for all levels of Sales Teams of assigned dealerships. Collaboration with developers team on test and set-up, updates issues inside JIRA/Trello environment. Work as an interface between the Business and IT to translate business requirements into IT specifications. Continuous process improvements and optimization.

Supervision of Retail Sales Excellence Project in Volkswagen dealer net (26 dealers). Coach for Sales Team Leaders (9 dealers) to increase sales process efficiency. Facilitation of Sales People Assesments. RSE project involved dealers 2016 YTD: - +30,5% overperforming under non-RSE dealers (or +103% beter than market in total) in Sales dynamics. - Mystery Shopper results +1,3% higher than Ukraine avg. - Porsche Finance Services penetration +4,3% higher than Ukraine avg.

Responsible for sales of BMW and MINI in Odessa region managing the team of 9 pers. 2013 Jan-Sep results: - BMW&MINI registrations increased +19,5% YTD in ODS region while droped down by 13,1% YTD in UA market. - MINI is best in Market Share gaining (+133%), BMW is №2 in volumes. - №1 Dealer in sales volumes in BMW, MINI and BMW Motorrad (Kyiv region is excl.). - Emerald Motors is №1 in June-Dec 2013 period among 14 dealerships (Kyiv region is excluded). - FI Manager awared by BMW AG, as the Best

Business Consulting of car dealership companies for efficient business: -alignment of the dealer's mission, goals and organizational system Development and implementation of effective sales team: -introduction of key performance indicators (KPI) and monitoring system -methods of short- and medium-term forecasts of sales volumes; -introduction of innovative tools to promote sales -CRM system set-up and implemetation

Sales Management of Porsche cars in Ukraine, network of 5 dealerships: - generating of EUR 50 mln turnover - sales forecasting, inventory management - market pricing, product management - sales and product trainings conduction - dealer management - budgeting etc. 2010: Sales volume raised by 204% YTD, brand market share increased (+0,3% in Premium Market). Average stock ageing is less than 45 days. 2011: Sales volume increased by +53% YTD, brand market share increased (+1,3% in Premium Market).

Sales Management of Porsche Center Kyiv: - sales team management (hiring, motivation, control, training, etc. ) - inventory management - sales process management - competitors activity monitoring etc. Sales volume of Porsche Center Kyiv raised by 184%, dealer’s share in Kyiv region is doubled and is higher than average (4,6%). Average stock ageing is 62 days.

- weekly and quarterly sales planning by each regional dealer; - regular cash-flow planning and its fulfillment control; - monitoring of the dealer stock overloading and mutual managing this situation; - control under the in-time delivery, certification and custom clearance of the cars ordered by dealers; - initial contacts with potential dealers; - product training conduction, Result: sales volumes generated by my Dept. increased 40% annually, 2 new dealers started annually

Launching and further product and sales management of Suzuki motorcycles in Ukrainian market: market analyzing, retail pricing, working out of dealer agreement project, sales plan and dealers network development forecasting. strategic planning of Suzuki motorcycles promotion for 2003-2005, organization of the tender for creating web-site, web-site content, creation of the annual model range catalogue, organization of participation in annual exhibitions

My duties were: dealer’s network organization and development, Kyiv subsidiary sales activity organization, negotiations, marketing activity organization, price controlling, personnel selections, sales accounting.

Responsible for cleaning outside facility of the very first restaurant of McDonald's Corporation in Ukraine: parking lot, windows, patio tables, greenkeeping before opening hours.