Myroessa Metaxa

Heading up the overall communications strategy and execution for HP Middle East & Africa (MEA) Focus: thought leadership initiatives, corporate and product and services storytelling, media relations and local campaigns, sustainability, digital equity, and education programs in SEMA. Leading the thought leadership program for the MEA MD and the regional MDs and serving as an extended member of the MEA leadership team

External and Internal Communications strategy and execution for EMEA (Europe, Middle East, Africa) Managing >10 external PR agencies and ad hoc vendors in PR activities to raise awareness of the Poly brand and the company’s products across the EMEA region for B2B and B2C Collaborating with regional and global cross functional teams incl. but not limited to the leadership team, sales, marketing, product marketing, HR, design and development

Communications and PR strategy and execution of end to end campaigns for various clients across the globe

Communications Strategy and Implementatio Developing and executing the content strategy in synch with the leadership team Working with key internal and external stakeholders Leading the design and execution internal and external integrated campaigns in collaboration with multiple international external agencies and in-house associates Streamlining content on all offline and online internal and external channels to increase engagement following media trends Supporting Product Communications

Communication, Press and Social Media Strategy Consultant of Everymatic, a UK based travel agency that offers bespoke holidays in Greece

Project Management Products Launch (Planning and Execution for App, Websites, Dashboards) Content Marketing Strategy and Execution Business Development, Partnerships and Tracking of New Business Opportunities Setting and Tracking of KPIs Turning Analytical Insights Into Actions Customer Retention & CRM Social Media, Mobile and E-Mail Marketing

Launching of Uber Athens (in collaboration with various international teams based globally) Media & Communication Strategy Project Management (Planning, Budgeting, Coordination, Follow-up, Reporting) Marketing (Brand Awareness, Branding, Content Marketing, Events Planning) Business Development & Stakeholders Management Community Management, Customer Support & CRM Testing, Localisation & Optimisation of the app EMEA Content Lead [Acting Drivers Operations Manager October 2014 - March 2015]

Pre-launch development of new Microsoft’s online products Testing/ launching of Bing Apps Supervising Designers, Content Managers, Editors, Software Engineers, Marketing Specialists Business Development & Contract agreements with Media Publishers Presenting & Communicating Requirements to internal/ external teams Monitoring & Controlling day to day activities Social Media Management Brand Awareness Marketing and Communication Strategies for improving Microsoft's MSN visibility

Editorial and Content Management, Creation, Editing & Proofreading Business Development, Media Sponsorships, Events Coordination Social Media Management

Publicity & Social Media Strategy and Content Development and Management for various clients

Pre-launch Portal Development Project, Strategic Management & Business Development Direction of Editorial, Technical and Various Production teams Marketing Strategy, Media Sponsorships, Media Presence & Social Media Management

Features Editor at GK magazine

Generating ideas for features, columns and editorials Commissioning articles from contributing and in-house writers Features Editor, Interviews Editor, Fashion Editor Proofreading

Generating ideas for features, columns and editorials Commissioning articles from contributing and in-house writers Features Editor

Features editor at Gynaika magazine

Features Editor | Journalist | Columnist at KLIK magazine

Journalist | Reporter

Press Office Coordinator, PR, Production and Management, Communication and Promotion of art events, theatrical plays and films

Press Office Coordinator, PR, Art Direction and Production of the Theatrical Awards