Neha Ghosh

• Functioned closely with the Project Managers and produced content and editorial deliverables for brands like Siemens, Bosch, and Home Connect. • Advised and participated in a concept/trial Editorial Project for Home Connect, which subsequently turned into a full-fledged client. • Ensured content for brands is on-brand, consistent in terms of style, quality, and tone of voice. • Worked with the copywriters and ensured all content/copy supports and extends the brand’s goals and objectives.

I am accountable for the overall content and digital marketing strategy of the brand. I also manage the editorial planning, copy writing for social media and website. I ensure that the tone and style of the content are brand-specific and SEO optimized for search and user experience. Also, develop evaluation framework and standards to track the performance of content and campaigns against KPIs, ensuring that reports are created frequently, and results applied to upgrade performance.

As their Marketing Manager, I was accountable for strategising and executing strategic marketing plans ( content, social media, emailer) to draw potential customers and retain existing ones. My day-to-day tasks included directing and coordinating with the marketing and creative staff, developing social media strategy and execution, inventory management and leading market research efforts.

I was a part of the leadership team and was responsible for generating high-quality customised content for Indian doctors. I closely monitored trending medical news, identified and strategised best practices to ensure maximum website signups from doctors from across India. Also, planned, developed and organised new medical contents by interviewing expert. Directed several successful digital, email and social media and link-building campaign to increase the website's credibility and drive traffic.

I headed the digital team and managed the digital footprints for international brands like KTM, Red Bull and Schwarzkopf. Also, oversaw all copy, content strategy and Interacted with the client to understand and subsequently, executed the brand's vision with a team of 8 strategists social media executives. Lastly, Identified the digital goals of new brands and pitched a customised content pathway and when needed.

I created 360 degrees' comprehensive content strategies for brands. Also monitored, analysed and optimised strategies and was responsible for all brand owned media channels including E-mailers, Social Media, Website Content, User Journey, Creative Direction, Blogger Outreach Programs and Editorial. Was responsible for developing the editorial marketing budget plan, public relations plan and ensure a cost-effective media strategy.

I developed, managed and implemented the overall content strategy of the brand. Also, oversaw content development on associate websites along with short-form copy-writing, on- site curation, content for branded social media channels and long-form video and evolved content for consumers. Supervised content initiatives, both internal and external to drive customer engagement, retention and overall buying behavior.

Headed the various content related verticals, strategized, re-packaged and developed creative innovative content for the main site and multiple in-house health based information websites. Also created and edited product descriptions for the homepage and channel page copy, blogs, social media posts and web-exclusive content. Hired a team of 11 writers to create blog posts, social media and web copy.

Directed the content design, and production of the city-centric and listing based monthly publication, Timeout Pune. Interacted with clients and acted as the anchor in the conceptualisation of new projects such as coffee table books, travel guides and customised lifestyle publications. Managed a team of four writers and two copy-editors. Worked closely with the sales team for branded content pieces and ensured that core editorial values were upheld.

I generated high-quality usable content for the website, blog and food guides and planned editorial budgets. Plus, re-packaged existing content for consumption on the home page and the newsletter. Also, edited and launched the official food guide.