Nelson Lama da Palma

- Marketing transformation - Campaign strategy - Lead generation - Market development - Change management - Marketing digitalization - Strategy alignment - Social media marketing - Online / Digital marketing - Marketing measurement - Advertising - Event strategy - Budget management - Project management - Team leadership - People development

- Marketing strategy - Market development - Social media marketing - Community marketing - Online marketing - Event strategy - Project management - Team leadership - People development Focus regions: Northern and Central Europe, UK & Southern Europe, Middle East & Africa (MEA), Russia and Eastern Europe (REE) Target group: HNWI, UHNWI

- Marketing strategy - Market development - Social media marketing - Community marketing - Online marketing - Event management - Project management Focus: Middle East & North Africa (MENA), Central Eastern Europe (CEE), Global Emerging Markets, HNWI, UHNWI

- Social media marketing - Segment development - Community marketing - Online marketing - Event management - Project management - YIO Young Investors Organization (www.young-investors.com) Community Manager Focus: UHNWI, Next Generation (UHNWI)

- Market development - Online marketing - Mobile marketing - Event management - Project management Focus: German Market, HNWI

- Project management - Social media (created and maintained www.twitter.com/pwc_switzerland) - Overall responsibility for the sectors Banking & Capital Markets (e.g. www.pwc.ch/pb_study), Health Care & Public - Internal & external communication (e.g. internal launch of new corporate identity "PwC Experience", CEO Road Show) - Developed and maintained company newsletters (e.g. www.pwc.ch/inside-liechtenstein) Focus: Social Media, Financial Services, Public Sector, Health Care

Vertiefungsgebiete: Kultur- und Wissenssoziologie, Politische Soziologie / Nebenfächer: Markt- und Werbepsychologie, Kommunikationswissenschaften