
Niall Donohoe
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Niall Donohoe
- 1 Jahr und 10 Monate, März 2015 - Dez. 2016
Owner
Donohoe Marketing Consultancy
- 2 Jahre, Jan. 2015 - Dez. 2016
Head of Business Performance Marketing
Finc3 GmbH
- Profit/loss & growth responsible for SEA, display and social media ads including all spend through Google, Facebook, Twitter, Yahoo, MSN etc - Relationship Management with all of the above partners - Setting and ensuring implementation of combined marketing strategy for all three channels - Negotiation of service level partnerships with 3rd party marketing tools - Recruitment of new team members and delegation of specific roles across multiple teams
- Oversee global SEA revenue growth and profitability - Recruiting and building new SEA team from scratch - Driving SEA strategy across 30+ markets with 2 user facing companies - Delegation of duties and responsibilities within the SEA team
- Directly managing a 7 figure SEA account portfolio across multiple markets & languages - Regular communication with Google account management teams regarding spend growth, ad innovations, ad policy etc - Negotiation of service level contracts with technology providers - Scanning the market for relevant technologies & tools - Training junior team members
- Controlling profitability & revenue growth of SEA channel across 37 markets - Communicating strategic direction to multiple PPC agencies, ensuring targets were met - Managing SEA accounts directly
- 2 Jahre und 1 Monat, Jan. 2006 - Jan. 2008
Account Optimiser, Google AdWords
Google
- Advising a portfolio of SEM and digital marketing agencies on strategy and techniques to improve Google AdWords performance - Building Google AdWords campaigns for client portfolio - Representing Google at online marketing conferences such as AdTech London
Ausbildung von Niall Donohoe
- 3 Jahre und 1 Monat, Sep. 2000 - Sep. 2003
University College Dublin, Dublin, Ireland
Sprachen
Englisch
-
Deutsch
Grundlagen
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