Nicola Neville-Smith

An organised, proactive and driven entertainment Marketing & Communications Manager. People focused, but commercially driven, combining creative thinking with a highly-organised work ethic. Significant experience in the UK, and UAE. Adept at building rapport and leading Brand, Marketing, Communications, Product Development and Business Development initiatives while driving forward professional partnerships.

Engaged to manage both commercial and personal communications of His Highness with a focus on corporate marketing and branding activities; acting as the primary coordination and communication channel. Utilising sensitivity to forge and maintain professional relationships; liaising with staff, clients and wider stakeholders.

Starting and growing a Business, Finance, Marketing & Public Relations Consultancy business supporting small to medium sized businesses to implement positive change in order to gain market share and increase profitability.

Undertaking a range of consultancy projects; sharing expertise and flair for business development through responsive marketing and communications; holding budgets of up to $13Million USD. Marketing Communications, Branding and Advertising. Delivering corporate, BU and subsidiary communications; leading channel teams, ensuring quality across all events, sponsorship properties, digital, print and content. Additionally, overseeing Corporate Social Responsibility programs

Account Director Consultant for M&N Communications PR Agency, UAE - Guiding business development, diversification, research/development projects (clients: Mubadala Real Estate & Hospitality, Wates & AMMROC). Consultant, Crown Prince Court (CPC), UAE – Project managing all communications for a critical state visit invitations; navigating a complex stakeholder map including CPC and British Embassy guests

Directing a multiskilled team; PR, marketing, adv, branding & digital media; overseeing the creation of company brand identity, defining brand strategy & guidelines for the company & subsidiaries. 30 annual events as a marketing platform & branding tool to build market presence & brand awareness internationally. ADAC rep on the EAA committee for Abu Dhabi’s first F1 event, working on the F1 & FIFA branding & execution for ADAC airports, to engage the city for these internationally renowned events

Undertaking roles of increasing scope to organise marketing & publicity strategy, operations & ultimately commercial success. Controlling budgets of circa $20Million USD with precision & sound judgment. Spearheading all the marketing & PR output for events, including website, branded artwork & advertising & drafting the script for a promotional DVD and TV ad campaign. Overseeing all marketing & PR for both the ADNEC & Capital Centre micro-city project occupying 23 towers, 7 hotels & 1 exhibition venue

Managing broad PR and marketing projects for one of Europe’s largest and most successful defence manufacturers. In various roles overseeing internal communications, corporate publications, media relations, promotion, advertising, political lobbying, special events and coordinating corporate presence at international exhibitions

Cowplain Comprehsive - O'level's & CSE's - 1980-1984 Hills Secretarial School - RSA, Pitmans, Audio Typing - 1984-1985 Southdowns College - Shorthand T-Line & Business French - 1986-1990 Highbury College - Communications, Advertising & Media (CAM) - 1991-1992