Nicoletta Silvano

I lead Oracle’s marketing programs and activities for CX Cloud business across the Italian market. • Definition and execution of integrated marketing programs, events and campaigns to expand Oracle brand’s awareness. • Boost Awareness via Marketing Assets, Customer Public References and Stories, Social Media and collaboration with PR. • Follow up, monitor, analyze and report on performance of each campaign & activity

• Managing global advertising campaigns for selected customers (Forbes, Wall Street Journal, CNBC) • Production and supervision of marketing assets and collaterals such as Customer Success Stories and Customer Videos • Social Media campaig

• Management of General Customer Reference Program portfolio for Italy & Israel • Production of new customer reference assets and initiatives for advertising/marketing campaigns and events as well as Digital PR • Supporting the Israel Oracle Executive Forums project

• Copywriting and review of Customer success stories and storyboards and interview of customer video interviews • Recruitment of customers for reference activities

London, United Kingdom Implementation of social media strategy Management of social media channels Support management of the blog Creation of a network of bloggers and Digital PR to promote the brand blur Group (blur Designs, blur Media, b-uncut, Innovatrs)

- Weekly review and evaluation of TV content - Weekly analysis of new media content - Analysis of the impact of new media on television and entertainment business Focus on comedy shows (Sitcoms, Stand-up comedy, Comedy talk shows)

- Weekly review and evaluation of TV content - Weekly analysis of new media content - Analysis of the impact of new media on television and entertainment business Focus on comedy shows (Sitcoms, Stand-up comedy, Comedy talk shows)