Nikita Andreev
Selbstständig, Senior Product Manager, Nikita Andreev PR
Belgrade, Central Serbia, Serbia, Serbien
Über mich
Product management expert with over 5 years in the field, focused on how to successfully launch new B2C products from scratch, growth product metrics and revenue. ▶ MY PRODUCT MANAGEMENT EXPERIENCE: ✓ Growth hacking ✓ Developing B2C web products (e.g. marketplace, webinar platform, landing pages), CRM and CMS ✓ Working closely on a daily basis with C-levels, dev, analytics, research and marketing teams ✓ Hiring, training and managing new product and project managers (from intern to senior level). ✓ Leading IT teams of > 30 full time employees ✓ Conducting qualitative and quantitative researches ✓ Preparing and delivering product roadmaps Due to my background in Economics and Marketing, I know how to identify users needs, turn them into user stories and prioritise correctly to get the best results. Looking for a new inspirational challenge in product ownership. Ready to relocate. Tech domains: basic SQL | Jira | Confluence | Trello | Slack | Notion | Figma | Miro
Werdegang
Berufserfahrung von Nikita Andreev
Bis heute 2 Jahre und 3 Monate, seit März 2022
Senior Product Manager
Nikita Andreev PR
Helping European B2C startups to develop and launch MVP, create Go-to-Market strategy and find product market fit.
7 Monate, Sep. 2021 - März 2022
Senior Product Manager
Skyeng
Skyeng is top-1 CIS EdTech company with more than 110,000 students which specialise on online English language lessons. Lead commercial products at Skypro: • Launched new products from scratch (e.g. mobile app, trial mechanics, sale pages, etc.) • Lead CRO processes for all products • Conducted researches and A/B tests • Lead initiatives to reduce CAC/LTV, CPL, CPI and other acquisition metrics Key achievements: • Launched 3 new products • Doubled CR of landing pages (5M EUR GMV)
1 Jahr und 2 Monate, Juni 2020 - Juli 2021
Lead Product Manager
Skillbox
Skillbox is CIS market leader in online vocational education with more than 613,000 students. Lead commercial products development: marketplace, webinar platform, CMS, billing systems. • Launched 5 new products from scratch • Leaded 60+ employees • Conducted 100+ A/B tests • Improved key metrics: CAC/LTV, CPL, CPI, ROMI, Retention Key achievements: • Launched new version of the marketplace (6M EUR GMV) - CR had increased 1,5 times • Hired 4 product managers and 2 project managers
4 Monate, März 2020 - Juni 2020
Product Owner / Customer Journey Expert
Sberbank
Sberbank is №1 bank in CIS and №74 in the world • Conducted customer researchers: quantitive and qualitive • Calculated unit-economics for new ecosystem products • Lead new products launch Key achievement: • Launched a subscription product from scratch for CIS customers
1 Jahr und 5 Monate, Nov. 2018 - März 2020
Product manager (Operations & Marketing) in B2C Sales HR
Skyeng
• Analysed and improved key B2C Sales HR metrics: acquisition cost, CR, LTV • Developed HR funnel: A/B tests, quality control, infrastructure (CRM, Tableau, etc.) • Planned and executed marketing roadmap for key HR channels: job boards, SMM, digital advertising, etc. • Conducted customers (candidates) researchers: quantitive and qualitive Key achievements: • Tripled maximum quantity of hired people per month (from 150 to 465) • Increased quantity of leads by 30% per month • Improved CR of HR funnel by 50%
9 Monate, März 2018 - Nov. 2018
B2C Marketing intern (Google Search & Assistant)
Google
• Prepared for Google Assistant's launch in Russia (bugs management, localization, product development) • Implemented Google for Jobs feature in Google Search (for russian users) • Developed integrated marketing campaigns (TV and Digital) • Conducted qualitative and quantitative researches with agencies
Ausbildung von Nikita Andreev
1 Jahr und 10 Monate, Sep. 2017 - Juni 2019
Marketing
National Research University – Higher School of Economics
3 Jahre und 10 Monate, Sep. 2013 - Juni 2017
Economics
National Research University – Higher School of Economics
Sprachen
Englisch
Fließend
Russisch
Muttersprache