Nils Krug

- Project lead for an user-centered approach of product team (business & IT) building a digital artifact for 10.000+ users for vehicle coordination in automotive OEM plants - UX research to define product strategy and development roadmap for the product owner of a digital artifact for vehicle completion in automotive OEM plants - UX research to formulate management implications concerning the usability and efficiency of a group-wide digital artifact for verhicle quality data in automotive OEM plants

Heading the Shanghai Branch of Far Eastern Consulting, a German management consultancy with more than 25 years of presence in China, specialized in chinese market entry and China business development, I had been responsible for: General management of the branch Personnel management (team of 10 employees) Leading all projects of the the Shanghai branch including - advising clients on sales strategy - partner management - headhunting - company foundation - investment promotion

- Evaluation of structural as well as sales performance of the Chinese partner through interviews and observation - Conceptualization and leading sales training workshops according to German and Chinese customer preferences - Reporting directly to the CEO of German supplier incl. suggesting a partner network concept and characteristics of future partners

Focus areas: user research & design thinking, lean startup, and team management Master’s thesis: Design strategy for startups

Focus areas: full-time Chinese language courses in writing and speaking Chinese Proficiency Test: HSK Level 4

Focus areas business: marketing, international business management, corporate leadership Focus areas sinology: language studies and cultural studies Bachelor’s thesis: Threats and Opportunities of a profit center in the P.R. China – A practice-oriented study with the example of Hommel Hercules Werkzeughandel GmbH & Co KG