Nina Benning

• Managing and launching the BMW Online Sales platform • Created, executed and managed an online sales strategy for 145 BMW UK Retailers • Steering and managing the New & Used car online sales channel • Plan, prepare initiate and drive the implementation of digital trailed concepts • Main coordinator at BMW UK for the sales & digital marketing team • Created and developed new online sales features, sales training and strategic planning See less

Selected by the BMW Group to represent the company at the 2016 One Young World Conference in Ottawa (Canada). OYW brings together 1300 young leaders aged 18-30 from 190 countries. Link to learn more: http://www.oneyoungworld.com//

• Conceptualized, pitched and launched numerous successful experiential Brand Events • Project Manager for the BMW Next 100 strategy event in London • Manages large-scale experiential programs from concept to implementation • Liaising with external partners/agencies for various events • Budget development and execution • Steering and leading brand ambassadors/ partnerships

• Supported launch preparations for the MINI in the Central-& Southeastern Europe Marketing • Responsible for co-steering of international, brand & tactical campaigns and CRM • Analyzed data from the MINI CS markets and created a conceptual framework for the launch • Project leader for the MINI John Cooper Works launch in alignment with the press department • Product & price management of different business divisions

- Organized and centralized the MINI Air Guerrilla Project in Berlin - Responsible for international cooperation, guerrilla marketing & product placement - Conducted all major negotiations with international cooperation partners - Delivered presentation. Developed project outlines and oversaw all aspects of project activities - Planned and managed project involving marketing & guerrilla activities

- Responsible for all activities regarding product, including sales research & development, supply chain and marketing communications - Created competitive analyzes and market research with focus of the Asia Pacific region - Develop pricing strategies and balancing firm objectives and customer satisfaction - Anylze data on customer demographics, preferences, need and buying habits to identify potential a markets & factors affecting product demand