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Nora Nemeth

Angestellt, Trade Marketing Manager D-A-CH BENELUX, Glanbia Performance Nutrition
Stockholm, Schweden

Fähigkeiten und Kenntnisse

9 years of experience in the FMCG industry 5 years
Consumer Marketing
Trade Marketing
Budget management
Agency management
New product launch
360° campaigns
People Management
Cross-functional team management
ATL development
BTL activations
Project Management
Eventmanagement

Werdegang

Berufserfahrung von Nora Nemeth

  • Bis heute 11 Jahre und 7 Monate, seit Okt. 2013

    Trade Marketing Manager D-A-CH BENELUX

    Glanbia Performance Nutrition

    •Manage 2 sport nutrition brands in D-A-CH and BENELUX • Develop & execute trade marketing plans • Budget management • Work closely with the sales team to support commercial activity • Organise customer events and trade show presence • Manage external agencies • Manage POS, visibility • Marketing contact for distributors across the markets • Manage Social Media and ensure plans are aligned with the brand and trade marketing plans

  • 2 Jahre und 1 Monat, Okt. 2011 - Okt. 2013

    Brand Manager - Western Europe

    DIAGEO

    • Manage the J&B whisky brand across Western Europe • Plan and execute a 360° Campaign • Manage the A&P budget • Agency Management Implement and execute marketing activities • Organise PR Events • Develop Sales Driver Toolkits • New product and limited edition product launch • Develop activation mechanics and visibility material • Evaluate performance of marketing activities and ensure it is an effective use of spend

  • 9 Monate, Jan. 2011 - Sep. 2011

    Brand Activation Manager

    Diageo

    •Manage a brand activation test project in Berlin in the on-trade channel •Set up and own project KPI’s •Lead cross-functional teams to set the project for success •Manage external agencies (promotion, event and research agencies) •Lead the launch of a new product variant (Pampero Aniversario) •Manage A&P budget •Manage POS and visibility for the project •Provide monthly stakeholder reports on KPI’s •Ensure brand presence in a trade event in Berlin (Barzone) •Organise a customer incentive trip

  • 1 Jahr und 7 Monate, Juni 2009 - Dez. 2010

    Global Junior Brand Manager

    Diageo

    • Lead the launch of an internal global community newsletter for a rum brand (Pampero) • Support a packaging renovation project • Create a competitive analysis in term of packaging and in the digital space • Coordinate a focus group research in various countries • Create a guideline for Facebook site set up for all markets • Conduct Brand Media Database training for all markets ensuring consistent brand communication •Organise a trade advocacy program in Europe •Support budget management

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Fließend

  • Ungarisch

    Muttersprache

  • Schwedisch

    Gut

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