OANA OCTAVIA LEONTE

Global strategic licensing management of the PUMA trademarks with external third parties and commercial management of current and potential license agreements. Steer the relevant processes both internally as well as with all PUMA licensees in order to successfuly launch the PUMA licensed ranges worldwide.

Support and coordinate the licensed commercial strategies relating to the relevant PUMA licensing partners and affiliates. Provide the necessary support to all stakeholders both internal and external, steer and implement best practice and business processes. Align the go-to-market processes for all licensed asset business and ensure efficient management of all relevant milestones and deadlines. Oversee product approval, manage guideline compliance and analyse and report business performance KPIs.

Implementation of the marketing strategy and communication branding tools for all the Springfield stores, both owned and franchised, with special focus on the growth driver territories (Mexico, Eastern Europe, Russia, China, etc).

Managing the licensing business for several product categories such as food & beverages, apparel, accessories & footwear, health & beauty, home furnishings. Direct negotiations with potential partners on several levels - potential licensees and retail partners (El Corte Inglés, Alcampo, Carrefour, Toys R Us, etc); trade marketing for all the above mentioned categories at retail; quarterly budgeting and forecasting; reporting to International teams.

Retail area: Key Account management and trade marketing tasks for the main retailers in Spain :El Corte Inglés, Fnac, Alcampo, Carrefour; Licensing area: negotiation of new licensing deals for all Warner Bros. characters and the product management for the Apparel, Home Textiles and Accessories categories. Annual budget fulfilment, financial reports, analytical reporting to EMEA Headquarters.

Neomedia Medios Atípicos (Globalia Group) – advertising and media sales. Not –conventional ad-media sales to private companies and advertising buying companies. Fulfillment of annual budget, preparation of quotations and added value proposals to clients, contract negotiation.

Coordinator within the Retail, Sales & Marketing department of The Walt Disney Company Iberia giving support to the Key Account Directors (El Corte Inglés, Toys R Us, Carrefour, Alcampo, etc.) with all the promotional initiatives, POS material, PowerPoint presentations. Coordination with the Accounting/ Financial department for budget control. SAP management.

Fashion trend detection and analysis