Oliver Eckart

Leading brands in a digital age. I am a plug'n'play CMO, brand & digital expert with a strong track record of positioning and transforming brand & ebusiness platforms - bridging the gap of retail & eCommerce. I help fix your shit with creativity, empathy & technology - making space for new growth. Cases: Nike, LOréal, Fructis, RTL Disney, Fitnessfirst, cyberport, ruf, Purobeach, helping them to be top brands in their markets. Mantra: Great brands are made from great experiences and unexpected stories.

Digital rebranding strategy and innovation management. Member of international rebranding board. Consulting of digital ecosystem development for a connected club retail experience. Integrated product & service propositions of own and 3rd party development including business plans. Innovation 5 year plan and strategic partnership management. German media, performance marketing and brand strategy consulting.

Interim Position & Consulting im Transformationsprozess des Geschäftsleitung und Unternehmung. Reorganisation des globalen Marketingteams (30 Headcounts), Einführung eines integrierten Markenansatzes, um Retail mit Digital zu verbinden inkl. globaler Kampagne, PR, Neue Märkte, Distributoren, eCommerce G2M, globaler Mediavertrag, Retail Merchandising Konzept, Volvo Ocean Race Sponsoring des Team New Zealand. Erneuerung der Produkt-Kollektionsausrichtung.

verantwortlich fuer das internationale Kampagnen Management (Advertising, Digital Marketing, Social Platforms) von Nike in der Region EMEA (Europe, Middle East, Africa).

Responsible for Consumer Connection via Advertising, Digital Marketing, Content and Media for the Alpine Region (Germany, Austria, Slovenia, Switzerland).

Projekt für italienische Handelskammer Italien