Olivia Ladsous

• Lead and execution of digital campaign implementations with multiple internal and external stakeholders (Agencies, Business Units, IT, Communications) across multiple geographical locations. • Developed styleguide for online business to achieve markets’ compliance to central guidelines. • Development of campaign assets based on offline toolkits to ensure seamless cross-channel execution. • Improved navigation and user experience through competitive benchmarking, consumer-oriented front-end development.

Tyxom is a young start-up, offering scented products and olfactive marketing solutions • Defining and executing processes (order management, distribution, invoicing) • Designing packagings, brochures, distributor website, visual identity and POS. http://scentway.ch/

Working for a premiere hospitality and entertainment group, operating four of the trendiest clubs and restaurants in Shanghai • Visual Identity: Creating and managing the group’s image, branding • Visual Communication: Designing communication collaterals (flyers, eflyers, posters, photoshoots, web templates, goodies...) • Event Management: Handling suppliers, on-site supervision

In charge of marketing and communication for the pre-launch of a new Chinese luxury brand - Partner of Hermès • Market studies: Identifying the clientele niche for the Asian market • Defining messages and selecting media to implement the communication strategy

• Master’s degree in Art Design International Luxury Management, Product Launch Conceptualization, Creative Planning • Bachelor’s Degree in Art Design Design Theory, Marketing Management, Graphic Design