Patrick Demmenie

Focusing on the user instead of the product. That’s the sweet spot. Disruptive innovation turns everyone’s thinking upside down. And we’re doing it all for users, customers, citizens, policyholders, patients; for people like you and me. Radically changing healthcare in a digital, sustainable way - forever. www.unilabs.com Productmanagement Product-owner DirectlabOnline.nl Product development Website optimization Marketing communications Project management Forecasting en performance reporting

Responsibilities a.o. Portfolio strategy Strategic and operational product plans Development of PMC’s Development of product business plans, sales forecasts and reporting Managing budgeting Projectmanagement for the benefit of further development of products and services Managing marketing communications

Development of European procurement strategy Strategic procurement negotiations Performance tracking and reporting Forecasting Development and management of international PaperlinX procurement communication platform Annual PaperlinX procurement budget process + budget review Guidance local procurement management Projects: product development, key supplier switches, centralised procurement

Development, planning and execution of the international brand portfolio strategy in the product category ‘coated papers’ Brands: Hello and CORE Sales > € 300mln. Marketingbudget € 1mln.

Development, planning and execution of the pan-European brand strategy for ‘Hello’ Coordination and alignment of local brand strategy with the group brand strategy Market research Product- and service development Project management Brand extensions Pan-European marketing communication campaigns Internal communications Sales € 200 mln. Marketing budget € 600k Key-supplier Management Strategic sourcing negotiations

Product management of the two largest paper product portfolio's: commodities and specialities

Strategy of the product group Paper Specialities Development and implementation of marketing communications plan Market research Competitive analysis Productmix optimisation Product launches Pricing Product training and presentations Coaching Sourcing Accountable for turnover and margin

Sales of sales promotion products and premiums Building resellers network for Lexon