Paul Schoen

o Development and implementation of the brand strategy and tactical plans to optimize drug adoption o Seek local country inputs to regional brand strategy and operational plans to ensure alignment and market needs are met o Support Affiliates and conduct Country Business reviews to optimise the launch and the long term performance o Create and foster an open, trusting environment among team players (Market Access, Pricing, SFE, Medical,…) o Member of multiple cross functional groups including...

o Design launch strategy of a highly complex oncology drug with numerous indications at an international level o Drive targeting, sales force sizing and marketing segmentation development to optimize return on investment o Lead forecast development and identify key product performance indicators o Gain deep understanding of the disease management, optimize the product positioning and messages o Work in high performing cross cultural team

o Manage a team of 2 product managers and 2 assistants (109 millions € sales in 2007 with a 9% growth) o Pilot the strategic direction, develop strategic and tactical plans with the product managers o Develop and maintain relationships with key opinion leaders, key customers and professional organizations o Build momentum and mobilize appropriate resources to support innovative marketing programs

o Deliver a double digit growth on a 20 years old drug o Develop documents, tools and programs for multiple audiences o Conduct local sales project and regular field visits

o Produce innovative solutions to complex business problems and propose options to reduce uncertainty o Bring Market Research and forecast support for new products evaluations (schizophrenia, urology,...)

o Deliver client presentations to win new businesses in the pharmaceutical European sector o Create business plan to sell the company

Completion of 7 assignments (Start-up creation, Company restructuring in financial distress, Buy-out/Buy-in, CEO assistance, Consulting, Sales, Communication) for various companies, each one being awarded A

27 validated credits out of 22 required for the full curriculum, including 7 with the highest honours (top 1% of class). Ranked among the top 3 students of the Department