Paulina Zielińska

• internal and external communication about products and clinics, • Online materials (YT, FB, IG, LinkedIn) production and implementation, • organisation of events (conferences and new clinics openings), • building brand awareness and communication standards, • design and production of print materials (leaflets, posters), • cooperation with creative agencies, printers, BTL producers, • Digital Signage – communication development in clinics.

• preparing campaigns, from ATL (TV, cinema, radio, OOH) to BTL (leaflets, posters, wobblers, stickers etc.) • building brand awareness, • internal communication, • cooperation with creative agencies, media houses and printers.

• Digital Signage at POS – content creating, production and implementation, • creating consistent Play brand image, • design and production of print materials (leaflets, posters etc.), • market research, • cooperation with internal departments: Product, Merchendising, Sales, ATL, • cooperation with: polish celebrities, creative and digital agencies, postproduction houses, marketing researching agencies.

• Digital Signage at POS – content creating, production and implementation, • creating consistent Play brand image, • design and production of print materials (leaflets, posters etc.), • market research, • cooperation with internal departments: Product, Merchendising, Sales, ATL, •cooperation with: polish celebrities, creative and digital agencies, postproduction houses, marketing researching agencies

• coordinating advertisements productions - ATL • creating consistent Play brand image, • collaboration with polish celebrities, creative agencies, production houses, postproduction studios, photography studios, • cooperation with internal departments: Market Research, Media, Sales, BTL, • cooperation with top electronic devices producers, like: Samsung, Microsoft, LG etc.

• creating marketing department, • creating and realizing strategy for brands, • budget management, • introducing new products on a market, • ATL, BTL communication, • packaging design, • collaboration with creative and media agencies, • cooperation with sales department, • trade marketing, • preparation of presentations and summaries, • Public Relations, • 2 web sites management.

• category development strategy, • introducing new products to the market, • packaging design, • analysis of market and sales data, • collaboration with creative and media agencies, • cooperation with other departments: sales, development, market research, • preparation of presentations and summaries, • organization of internal event.